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GE

Senior Marketing Leader, Parkinson's

GE HealthCare
Remote, United States, United StatesRemotefull_timeVerifiedPosted 27 Feb 2026
💰 $201,960/yr($134,640/yr$201,960/yr)

About the role

Job Description Summary

Our business purpose: We are a purpose-driven team working to drive life-changing clarity in precision diagnostics that helps uncover what’s hidden inside the body – enabling earlier, more confident decisions in the fight against diseases like Alzheimer's, cardiovascular conditions, and cancer. As part of a company that delivers both radiopharmaceutical doses and the PET imaging infrastructure needed to use them, we play a critical role in expanding access to precision diagnostics – for providers, for systems, and most importantly, for patients. What sets us apart is a combination of unmatched clinical expertise, unwavering commitment to advancing science, as well as our deep commitment to showing up with urgency, care, and empathy – helping more people move from uncertainty to understanding. We believe that behind every scan is a heartbeat and behind every heartbeat is a story, and we treat each one like it matters – because lives are shaped in moments like these.

Who thrives here: You’ll thrive here if you care deeply – about your teammates, about the people we serve, and about doing what’s right, even when it’s hard. You bring both heart and discipline to your work, with a curiosity to uncover what customers truly need and the courage to make tough calls when clarity is elusive. This is a space where ambiguity is real, decisions carry weight, and collaboration isn’t optional – it’s how we move forward. If you find meaning in building something that matters and supporting others while doing it, you’ll feel at home here.

Job Description

Key Responsibilities: 

o   Lead ongoing marketing strategies, product positioning, and brand development to ensure sustained growth and market share. 

o   Develop and execute comprehensive go-to-market strategies for new product launches, including market research, messaging, and sales enablement. 

o   Drive post-launch activities, including promotional campaigns, customer engagement, and performance tracking to optimize market penetration. 

o   Work closely with global product team, executive team, sales, training, market access, medical affairs, and other teams to ensure cohesive product strategies. 

o   Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals. 

o   Oversee marketing budgets and ensure cost-effective execution of marketing activities. 

o   Ensure all marketing activities are compliant with regulatory and corporate guidelines. 

o   Manage all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns and optimization of marketing spend. 

o   Create annual strategic planning documents, drive the annual strategic plan and synthesize business and cross-functional strategic plan for relevant products/brands.  Excellent executive communication and confident presenting to senior leadership.

Key Capabilities: 

o   Technical and clinical marketing and ability to translate clinical unmet need into strategy 

o   Incorporate advocacy and engagement strategy into marketing plans 

o   ROMS and ROI for marketing 

Qualifications: 

o   Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred. 

o   7+ years of pharmaceutical marketing experience, including product launch and lifecycle management. 

o   Strong understanding of pharmaceutical markets, including regulatory and market access environments. 

o   Proven track record of cross-functional team leadership and stakeholder engagement. 

o   Excellent communication, strategic thinking, and project management skills. 

o Neurology therapeutic area experience is required, and prior Parkinson’s disease experience is strongly preferred to effectively translate clinical insights into strategic marketing.

o Experience with Lean methodologies is a plus, particularly in driving process efficiency and continuous improvement.

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Company

GE HealthCare

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