Senior Marketing Leader, Parkinson's
GE HealthCareAbout the role
Job Description Summary
Our business purpose: We are a purpose-driven team working to drive life-changing clarity in precision diagnostics that helps uncover what’s hidden inside the body – enabling earlier, more confident decisions in the fight against diseases like Alzheimer's, cardiovascular conditions, and cancer. As part of a company that delivers both radiopharmaceutical doses and the PET imaging infrastructure needed to use them, we play a critical role in expanding access to precision diagnostics – for providers, for systems, and most importantly, for patients. What sets us apart is a combination of unmatched clinical expertise, unwavering commitment to advancing science, as well as our deep commitment to showing up with urgency, care, and empathy – helping more people move from uncertainty to understanding. We believe that behind every scan is a heartbeat and behind every heartbeat is a story, and we treat each one like it matters – because lives are shaped in moments like these.Who thrives here: You’ll thrive here if you care deeply – about your teammates, about the people we serve, and about doing what’s right, even when it’s hard. You bring both heart and discipline to your work, with a curiosity to uncover what customers truly need and the courage to make tough calls when clarity is elusive. This is a space where ambiguity is real, decisions carry weight, and collaboration isn’t optional – it’s how we move forward. If you find meaning in building something that matters and supporting others while doing it, you’ll feel at home here.
Job Description
Key Responsibilities:
o Lead ongoing marketing strategies, product positioning, and brand development to ensure sustained growth and market share.
o Develop and execute comprehensive go-to-market strategies for new product launches, including market research, messaging, and sales enablement.
o Drive post-launch activities, including promotional campaigns, customer engagement, and performance tracking to optimize market penetration.
o Work closely with global product team, executive team, sales, training, market access, medical affairs, and other teams to ensure cohesive product strategies.
o Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals.
o Oversee marketing budgets and ensure cost-effective execution of marketing activities.
o Ensure all marketing activities are compliant with regulatory and corporate guidelines.
o Manage all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns and optimization of marketing spend.
o Create annual strategic planning documents, drive the annual strategic plan and synthesize business and cross-functional strategic plan for relevant products/brands. Excellent executive communication and confident presenting to senior leadership.
Key Capabilities:
o Technical and clinical marketing and ability to translate clinical unmet need into strategy
o Incorporate advocacy and engagement strategy into marketing plans
o ROMS and ROI for marketing
Qualifications:
o Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred.
o 7+ years of pharmaceutical marketing experience, including product launch and lifecycle management.
o Strong understanding of pharmaceutical markets, including regulatory and market access environments.
o Proven track record of cross-functional team leadership and stakeholder engagement.
o Excellent communication, strategic thinking, and project management skills.
o Neurology therapeutic area experience is required, and prior Parkinson’s disease experience is strongly preferred to effectively translate clinical insights into strategic marketing.
o Experience with Lean methodologies is a plus, particularly in driving process efficiency and continuous improvement.
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