Assoc. Director, Business Insights & Analytics - Cross US Vaccines
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Job Description
The Associate Director, Business Insights & Analytics, Cross US Vaccines will be responsible for developing and communicating data-driven and actionable insights that drive greater customer and market understanding to inform launch brand strategies, help meet in-line brand growth and commercial objectives. This role will also oversee strategic planning and execution of initiatives related to HHDDA US Vaccines efforts. This role involves organizing regular business reviews to assess project progress and make informed decisions that align with organizational goals
This hybrid role requires the individual to be a lead partner to US vaccines marketing teams in a business facing and analytics capacity across the broader Vaccines portfolio and contracting needs. The ideal candidate will lead a cross functional insights team that spans data science, market research, data strategy, forecasting, resource effectiveness, measurement, marketing/sales operations, digital analytics, competitive insights, and strategy. This person will help scope, design, and deliver well-defined use cases and deliver on OKRs, aligned to business priorities.
The preferred candidate should have intellectual curiosity, entrepreneurial spirit, consultative mindset, strong understanding of healthcare & pharma marketing. The person should be able to identify the data, analytics and research needs to define, enable, and inform commercial strategies of our brand and business leaders. The person will have a growth mindset and embody a culture of continuous learning. Effective communication skills are essential for a candidate to be successful in this role.
Primary Job Function and Key Responsibilities
· Coordinate the preparation and facilitation of monthly and Trimester Business Reviews (TBRs) prioritization meetings for US Vaccines. Synthesize & document key trade-off decisions and HHDDA aspirations for executive audiences via active maintenance of an ongoing inventory of use cases and initiatives aligned to OKRs
· Drive accountability across the org in maintaining an accurate and up-to-date book of work by utilizing the PRIME Tool and HHDDA Taxonomy business language
· Oversee the Annual Profit Plan (APP) budget planning process for US Vaccines, ensuring that key initiatives are prioritized effectively
· Thoroughly appreciate the assigned internal stakeholder business needs and priorities to help build analyses promoting business objectives by delivering actionable insights
· Be accountable for ensuring delivery of analyses with high quality standards, timeliness, compliance, and excellent user experience (routinely keep client base updated on progress)
· Mine and analyze data leveraging advanced analytical/statistical techniques from disparate databases/sources (claims data/EMR Data and other sources) to drive optimization and improvement of therapy area commercial business strategies
· Comprehend the complexity/dependencies between multiple teams, platforms (people, technologies)
· Convey new trends/methodologies being implemented/considered within the company ecosystem and bring new ideas forward that will enhance analytic capabilities of the organization
· Contribute to innovative experiments, specifically to idea generation, idea incubation and/or experimentation, identifying tangible and measurable criteria
· Effectively convey and positively influence stakeholders
Minimum required education:
A minimum of BS (or equivalent) in Marketing, Business Strategy, Business Consulting, Data Science, Computer Science or an equivalent scientific/commercial discipline. MBA or Master’s or Doctorate degree in Decision Science, Marketing, Engineering, Public Health, Biological Sciences, Nursing, Pharmacy, Mathematics, Economy, Statistics, Computer Science, Medical Sciences is preferred.
Required Experience & Skills:
· Minimum of 3 plus years of relevant knowledge using data science and/or analytical techniques to deliver measurable impact in commercial pharma landscape.
· Knowledge in mining medical claims/EMR data with a strategic/inquisitive mindset and proven record of being able to produce actionable business insights that drive positive commercial results
· Provide actionable insights through analytics to commercial franchises brands at various stages of product life cycle (development, launch, maturity, end of life cycle)
· Strong communication skills using effective storytelling grounded on data insights
· Provide guidance, help define tactics and strategies to implement targeting and segmentation scheme using predictive and machine learning models
· Ability to extract data from various database tables using tools such as SQL to develop features to be used in analysis
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