Retail Regional Sales Manager - West

#KeepGrowing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

The Regional Sales Manager is a highly self-motivated, sales driven professional with a background in growing a successful regional business, delivering/exceeding annual sales plans against key commercial objectives, successfully managing a field team, and building/maintaining strong retailer relationships. In addition, the Regional Sales Manager will lead, manage, and mentor a team of Sales and Education Executives, and oversee the recruitment and retention of Nutrafol field employees, while driving all sales strategies within their regional territories. Ideally, this candidate is experienced in hair and wellness, with a deep understanding of the open-sell, multi-branded environment.   

While Nutrafol is a remote company, this field role requires an on-site presence in the assigned territory. Candidates for this role should be based in the Los Angeles metro area. 

Responsibilities

• Daily management of retail sell in & sell thru to achieve weekly/monthly/quarterly/annual targets of their entire region.
• Manage a team of regional Sales and Education Executive and Freelance, to achieve sales goals per door, event development, and execution of new product launches.
• Work with VP, Retail to drive seasonal marketing, in store education, in store activations, and sampling programs around raising brand awareness and new customer acquisition. 
• Maintain a strong understanding of industry trends and communicate them back to the NY office, to ensure Nutrafol can succeed in a competitive, ever-changing retail environment.
• Closely monitor promotions and events through using trackers, showing itemized investment costs, ROI, and sales volume.   
• Possess a solid understanding of financial metrics and company KPI’s to provide weekly/monthly reporting of retail sales metrics in preparation of corporate management meetings and calls.
• Possess strong leadership qualities to develop, coach, mentor, and motivate field and freelance teams. Holding them accountable to sales and performance standards on regional and by store levels.
• Lead field recruitment process: on-boarding, development, and retention, in your specified region.
• Development of regional action plans for each direct report and provide quarterly updates.
• Work with Sales and Education Executives to review monthly territory schedules in advance to ensure business is properly supported in the right locations.
• Manage travel budgets for designated regional field team and freelance.
• Train new field employees on the retailer booking process and update the field team should there be any changes to this process.
• Maintain individual booking via the retailer booking process.
• Provide Vice President, Retail weekly sales reporting and feedback in any areas that impact day to day business and/or achieving sales results.
• Ensure the field team is communicating any VM issues and following the store visit guidelines.

Requirements

• 5+ years experience and extensive knowledge of working in an open-sell environment, including staff profiles, retailer activations, retailer events, and competitive brands.
• 5+ years managing a regional field team of 5 or more, through hiring, training, sales accountability, sales strategy, and retention.
• Proficient in Google Suite & Office Suite.
• Ability to analyze complex issues and develop relevant and actionable plans, programs and recommendations.
• Ability to manage and navigate internal and retailer relation