Senior Design Manager - European Brands

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  

 

 

Location: Hackensack, NJ (Hybrid: 2–3 days per week in-office; Shuttle offered from NYC)
Compensation: $160K–$175K Base Salary   About the Role

We’re looking for a Senior Design Manager – Brand Experience to shape, elevate, and protect the visual identity and consumer experience of Flora Food Group’s iconic European brands: Flora, Becel, BlueBand, and Elmlea.

This role blends strategic vision with hands-on execution, ensuring design consistently communicates brand purpose, drives consumer engagement, and delivers excellence across every touchpoint. You’ll act as both a creative leader and maker—guiding others while remaining deeply involved in artwork development, packaging, and final production.

What You’ll Do

Brand Identity & Visual Storytelling

• Define and evolve visual identities for multiple brands, ensuring coherence and impact across channels.
• Translate brand strategies into compelling visual narratives that resonate with both global and local audiences.
• Develop brand guidelines, toolkits, and systems to safeguard consistency and enable seamless execution.

Packaging & Consumer Touchpoints

• Lead creation of packaging design systems that differentiate across retailers and formats.
• Oversee development of consumer-facing design assets for packaging, shopper marketing, digital, in-store, and experiential activations.
• Partner with supply chain, vendors, and production experts to deliver flawless executions.

Creative Development & Execution

• Drive projects from concept through production, including sketches, mockups, and final files.
• Balance long-term brand building with agile, short-term activations to keep brands modern and relevant.
• Explore and integrate new design trends, tools, and innovations to maintain creative leadership.

Leadership & Collaboration

• Provide design leadership and inspiration to cross-functional teams while maintaining a hands-on approach.
• Collaborate with marketing, R&D, pack development, shopper, and agency partners for integrated experiences.
• Present work persuasively to senior stakeholders, championing design excellence while aligning with business objectives.
• Manage multiple projects simultaneously, balancing creativity, craft, quality, and deadlines.

About You

You are a seasoned design leader with a proven track record of shaping brand identities and delivering exceptional consumer experiences. You combine strategic thinking with hands-on execution and thrive in fast-paced, collaborative environments.

What You Bring

• 5+ years of experience in brand design, visual communication, or related roles within CPG, with a strong portfolio showcasing brand identity, packaging, digital, and experiential design.
• Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign); familiarity with 3D/rendering tools is a plus.
• Proven ability to take projects from strategic brief to flawless delivery, managing agencies, freelancers, and cross-functional teams.
• Strong conceptual thinking and storytelling skills, with deep knowledge of typography, color, print, and design systems.
• Exceptional attention to detail and executional rigor, ensuring consistency and quality across all touchpoints.
• Ability to balance long-term brand building with agile, short-term activations that keep brands relevant.
• Comfortable operating in fast-paced environments, with agility to pivot between strategic and tactical needs.
• Culturally aware, with an eye on design, food, wellness, and sustainability trends.
• Outstanding communication and presentation skills to influence senior stakeholders and champion design excellence.