Lifecycle Marketing & Loyalty Specialist, Popeyes Louisiana Kitchen, US&C

About Restaurant Brands International:

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Job Overview: 

Popeyes is in the midst of an exciting digital transformation. With the fast-emerging digital environment and our guests expecting more from us every day, the Digital team is focused on innovation across the customer journey in and outside our restaurants, identifying the most meaningful opportunities to re-engage our guests, drive digital ordering preference, increase order frequency, and thus customer lifetime value.

We are seeking a passionate, versatile, and results-oriented Sr. Analyst of Lifecycle Marketing & Loyalty to help us elevate the customer journey lifecycle and our Popeyes Rewards program. This digital marketer will help inform and execute customer re-engagement strategies designed to create digital ordering preference and frequency via Popeyes mobile app and web. They will support our Loyalty and CRM team, identifying opportunistic moments and digital touchpoints to increase relevancy and brand preference in order to scale our Popeyes Rewards customer base.

Responsibilities:

• Research competitive landscape to stay current on loyalty & lifecycle marketing best practices and benchmarks, develop POVs on program effectiveness, and help inform future roadmaps
• Gather guest insights across the Popeyes business (e.g. CRM and loyalty activity, guest care complaints, app reviews, social listening, qual and quant research) to serve as the voice of the customer, and key pain points to solve for
• Help analyze data and identify insights across our audience segments, in order to improve brand communication touchpoints, accelerating the path-to-purchase and driving incremental growth
• Collaborate with cross functional partners on digital marketing execution, prioritizing workflows based on scalability and impact, documenting requirements and assessing risks, assigning tasks, defining deliverables and timelines to launch on time and on-brand
• Support in the design, development, testing, and rollout of Popeyes Rewards initiatives across marketing touchpoints and service modes (digital, non-digital, delivery, drive-thru, in-store); identifying and informing necessary training or gaps in processes for best-in-class execution
• Collaborate with Digital Analytics to track performance and profitability of Loyalty, CRM and digital exclusive re-engagement efforts, assessing data to identify actionable insights and providing recommendations to reach or exceed target KPIs
• Support leadership in identifying new ideas to enhance and evolve customer lifecycle and loyalty, balancing personalization and scale
• Partner with the CRM team to contribute to monthly digital content, balancing national calendar windows, promotional activity, and automated journeys to increase customer lifetime value

Competencies and Qualifications:

• 3+ years of relevant experience in digital marketing, loyalty, lifecycle marketing, CRM, and/or consumer insights (in-house or agency)
• Guest-obsessed and passionate about driving exceptional experiences to create preference and earn brand loyalty
• Data-driven mindset with an ability to interpret data analytics to inform decision-making
• Innately curious, always looking to stay informed of industry trends and best practices
• Active listener and effectiver communicator to earn credibility across teams and levels
• Highly organized and able to handle several projects concurrently
• Franchise, Restaurant, or Retail experience strongly preferred
• Experience with Snowflake, Amplitude, and/or Braze platform is a plus

 

 

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants w