Director of Growth & Demand Generation

About Journey

Journey is the leading proactive mental health solution for modern companies. Our mission is to help all people live happier, healthier, less stressed lives. We are a rapidly growing tech startup, and we work with care and intention to create a high-performance company with the following in mind:

• Speed Wins. Make decisions, move quickly, and know that if things go wrong, it’s okay for you and the company. 
• Miles, Not Inches. Thinking small is a self-fulfilling prophecy. Favor bold ideas over incremental changes.
• Customer-Obsession. We are obsessed with helping all people to live happier, healthier lives. We accomplish this by knowing our customers incredibly well and finding ways to make their lives better. 
• Truth Through Safety & Courage. A safe space allows all of us to feel secure and welcome, which creates the environment needed to act courageously, speak our truth, and see different perspectives. Doing so leads to the best decisions and the most successful company.
• Ownership & Accountability, Together: We embody a culture of extreme ownership, accountability, and teamwork. We count on every team member to take responsibility for their work, embrace a proactive mindset to overcome challenges and work together to achieve our collective success.
• Focus: By concentrating on the few things that truly matter, we maximize our impact and avoid distractions that slow us down. Clear priorities reduce chaos, bring clarity, and help us deliver meaningful results.

About The Role

We’re looking for a strategic marketing operator to act as the right hand to the Head of Growth; someone who can bring order, structure, and follow-through to a fast-moving, high-impact team. You’ll help translate business goals into measurable growth programs while rolling up your sleeves to execute across channels.

You’ll lead the planning and execution of digital campaigns, partner with Sales and SDRs, manage our events and content manager, and coordinate with external agencies. This role is ideal for someone who thrives in dynamic environments, brings clarity to chaos, and can balance strategy with hands-on execution.

In this job, you will: 

Growth Strategy & Execution

• Partner with the Head of Growth to turn business goals into GTM programs and measurable pipeline impact.
• Own full-funnel digital strategy: plan, execute, analyze, and iterate.
• Manage paid channels, lead scoring, and funnel optimization with our performance agency.

Cross-Functional Collaboration

• Work closely with Sales and SDRs to improve handoffs, content, and ABM initiatives.
• Align messaging and programs across content, digital, and events to ensure brand consistency.

Team & Partner Management

• Direct-manage our Events & Content Manager.
• Oversee external agency partners and freelancers.
• Help define future team needs as we scale.

What Success Looks Like

• Strong digital growth engine with predictable lead flow (at least 80%)
• Clean MQL/MQA → SQL pipeline conversion with clear handoffs to SDRs
• High-performing SDR enablement programs
• Consistent brand voice + quality creative output
• Fast iteration cycles, clear measurement, and disciplined prioritization
• High trust and tight operating rhythm with Head of Growth.

Requirements

• 5+ years marketing experience
• Proven ability to lead B2B growth initiatives in a fast-moving environment; startup or entrepreneurial experience a strong plus.
• Track record owning digital campaigns and funnel performance
• Ability to switch between strategy, execution, and ops seamlessly
• Confident copy and content editor with an eye for design.
• Experience managing agencies, freelancers, and cross-functional initiatives.
• Proficiency in HubSpot, Salesforce, paid media platforms, and analytics tools.

Nice to Have

• Experience in HR tech or health tech and familiarity with enterprise HR/benefits personas a plus
• Experience with intent data tools (6Sense/ZoomInfo/Demandbase)
• Comfort representing the brand at events and webinars

Benefits

• Culture Focused. We prioritize building a high-performance culture of top talent. At Journey, you’ll work with a team of smart, motivated and happy people who like to have fun. 
• Remote First. We are a remote company. Where you live is where we are located. 
• Stock Options. We encourage an ownership mindset by giving full-time employees the opportunity to share in the success of Journey. 
• Medical, Dental &a