Growth Lifecycle Marketing Specialist, Corporate Solutions

Nasdaq is seeking a highly skilled and detail-oriented Marketing Operations / Lifecycle Operations Specialist with extensive experience in email writing to join our dynamic marketing team. The ideal candidate will play a pivotal role in optimizing our marketing operations, enhancing customer engagement through effective lifecycle strategies, and driving measurable results through targeted email campaigns.

Nasdaq’s Corporate Solutions empowers companies with technology and intelligence to innovate, grow, and stay ahead of the changing markets. We offer an integrated suite of market intelligence, analytics, and collaboration solutions that support business leaders around the globe.

Job Overview:
This position will be pivotal in driving our growth through effective email and lifecycle campaigns, leveraging Marketo as our primary marketing automation tool to accelerate the lead-to-opportunity cycle. The lifecycle marketer will develop and implement strategic initiatives that enhance customer engagement and retention, utilizing Marketo's capabilities to optimize our marketing efforts.

In this role, you will focus on executing and optimizing email marketing strategies and lifecycle campaigns supported by Marketo’s robust features. This includes automating workflows, segmenting audiences, and personalizing content to ensure maximum relevance and impact. You will analyze campaign performance using Marketo’s analytics tools to identify revenue generation opportunities and provide actionable insights that drive results. Collaboration with Marketing teammates and cross-functional groups across global offices will be essential to align strategies and effectively leverage Marketo, ensuring we maximize the impact of our initiatives and achieve our growth objectives.

Key Responsibilities:

Email Campaign Management:

• Develop, write, and execute compelling email marketing campaigns that resonate with target audiences.
• Manage the email send program and proofing process in Marketo
• Develop target list that maximizes reach
• Collaborate with cross-functional teams to create engaging content that aligns with overall marketing strategies and brand messaging.
• Monitor and analyze email performance metrics (open rates, click-through rates, conversions) to continuously improve campaign effectiveness.
• Support emails create across business units primarily Corporate Solutions and Listings

​Lifecycle Marketing Strategy:

• Develop and Execute Lifecycle Marketing Strategies: Craft and implement robust lifecycle marketing strategies aimed at nurturing leads and improving customer retention through targeted engagement.
• Audience Segmentation and Analysis: Utilize analytical skills to segment audiences effectively based on behavior, preferences, and demographics, ensuring the delivery of tailored content and offers that resonate with each group.
• Automated Campaign Workflows: Design and establish automated workflows for onboarding, re-engagement, and win-back campaigns, focusing on optimizing the customer journey and enhancing overall experience.
• Data-Driven Insights: Leverage data analysis to identify demand-generation opportunities and accelerate campaign effectiveness, driving faster results and maximizing return on investment.
• Continuous Improvement: Maintain a curious mindset to explore new methodologies and technologies that can enhance lifecycle marketing efforts and uncover hidden opportunities within the database.
• Stakeholder Management: Collaborate with various stakeholders, including marketing, sales, Enterprise Marketing Operations, to ensure alignment and effective communications.
• Technical Integrations: Oversee and manage marketing database primarily CDP, in partnership with the Performance Marketing and Enterprise Marketing Operations.
• Documentation and Training: Document processes, configurations, and provide training to users.

Data Analysis and Reporting:

• Utilize analytics tools to track and report on the performance of marketing initiatives, providing actionable insights to stakeholders.
• Conduct A/B testing on email subject lines, content, and design to identify best practices and drive continuous improvement.
• Maintain accurate records of email campaign performance and provide regular updates to management.
• Provide quarterly performance reports against benchmarks. Stay on top of best practices.

Collaboration and Communication:

• Work closely with the creative team to ensure all email designs are visually appealing and aligned with brand guidelines.
• Liaise with sales and customer service teams to gather feedback and insights that inform marketing strategies.