Part-time Instructor: Digital Business Strategy

Description

NYU Los Angeles is seeking a local, part-time lecturer to teach an undergraduate business marketing course, Digital Business Strategy under the sponsorship of the Leonard N. Stern School of Business. The course will take place in the academic center in the Fairfax/La Brea area of Los Angeles. The course is to be taught in-person in the Spring 2026 semester (January - May).

The instructor role includes all preparation, delivery, and grading. Some administrative assistance is available to support the preparation of course materials. Courses are to be intellectually challenging in content and rigorous student assessment is required.

Course Description

Every industry, from entertainment to transportation, is being transformed by digital technology - whether they like it or not. This course will cover digital platforms in detail from a strategy and marketing perspective.

The objectives will be to understand the following: how platforms function, their core underlying business principles, the unique challenges they face, and how platform-oriented companies can leverage their strengths to achieve success in the marketplace. These objectives will be achieved through a combination of readings, class discussions, case analysis and a group project.

About NYU and NYU Los Angeles:

Founded in 1831, New York University is the largest private university in the United States. The University has degree-granting campuses in New York, Abu Dhabi, and Shanghai and operates 11 global academic centers and research programs in more than 25 countries. NYU Los Angeles is one of NYU’s 12 study away programs where students can participate to study away while earning credits towards their degree. If you would like to learn more about the program, please visit the NYU Los Angeles program website.

Qualifications

Applicants should have a PhD in the relevant field and/or industry experience. The ideal candidate will have experience teaching marketing courses at the undergraduate level within a degree-granting program.

Candidates with marketing experience in the entertainment, and media industries are strongly preferred.

 

Application Instructions

All applications must be made online through Interfolio at apply.interfolio.com/171651.

Applications must include (1) a cover letter, (2) an updated CV, (3) list of references, (4) teaching materials such as course evaluations and sample syllabus (if available).

In the cover letter, please highlight any relevant experience you have in teaching and describe your teaching philosophy. 

Consideration for applications will begin immediately and continue until the position is filled. Applications will be reviewed jointly by senior NYU leadership and colleagues in the Office of Global Programs. Terms and conditions will be discussed with the successful applicant.

Equal Employment Opportunity Statement

For people in the EU, click here for information on your privacy rights under GDPR: www.nyu.edu/it/gdpr

NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis. All interested persons are encouraged to apply for vacant positions at all levels.

Sustainability Statement 

NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/sustainability