The North Face: Digital Personalization Manager (Americas)

Join The North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. 

To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:

• Empower exploration and the thrill of the unknown for as many people as possible.

• Protect the places where we live, play, and operate.

• Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

The North Face: Digital Personalization Manager (Americas)

As the Digital Personalization Manager you will join The North Face eCommerce team and partner cross functionally to improve site experience and performance for The North Face Americas business. This role will be a part of the consumer strategy and analytics team who is the key owner of understanding our consumers and actioning on how to best serve their needs.

How You Will Make a Difference

What you will do:

• Provide Quarterly Testing Roadmaps that help drive business results and help guide future consumer experiences

• Design and build tests that help create better UX and help improve site KPI’s

• Provide strong direction to development teams to ensure all testing tools are properly integrated and used to their full potential

• Be the brands point of contact with key eComm team leads on personalization best practices and testing ideation

• Manage all vendor relationships of all personalization partners

• Partner with data analysts and consumer data teams to establish consumer segmentation strategies that best fit the brands needs

• Provide support for testing programs for content and channel optimizations in partnership with marketing, content and merchandising teams 

• Direct Management of testing coordinator

• Act as a liaison from the brand to the larger VF enterprise and sister brands, working in similar spaces.

• Be a true expert in your field, with the technical knowledge necessary to ensure success.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

• 5+ years’ professional experience in Digital or eCommerce.

• 5+ years in a role leveraging A/B, Multivariate or CRO tools (Monetate & Optimizely preferred).

• Being able to work with technical teams and developers to imagine, design and improve our ability to execute and scale personalization efforts

• 2+ Years Managing a team

• Proven track record of driving outcomes via testing that improve customer journey and site experience for ecommerce website: Analytics Experience Required: Google Analytics (GA4), Google Tag Manager, Content Square, Quantum Metrics

• Ability to use data to tell stories and provide clear recommendations that improve site engagement and conversion

• Content Management Systems experience: CoreMedia Preferred

• Coding language experience with HTML and CSS preferred

• Hands on Experience with other Key Platforms Jira, Medallia

• Experience with agile/scrum methodologies.

• Experience with consumer segmentation via CRM/CDP ideal.

• Strong organizational and time management skills with the ability to manage multiple projects and deliver a consistently high standard of work—all while meeting deadlines.

• Genuine passion for the outdoors a bonus

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s In It for You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits tha