Senior Media Specialist

Company Description

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

Job Description

The Senior Media Specialist is a hands-on digital media expert responsible for creating, executing, optimizing, and analyzing complex multi-channel campaigns. This role combines deep platform expertise with strong analytical skills to drive performance across Google, Bing, AI-powered search.

The position also serves as a technical subject matter expert (SME), supporting client conversations, mentoring colleagues, and contributing to performance marketing capabilities and innovation. This role requires proven hands-on-keyboard expertise in sophisticated campaign management, and the ability to support strategic initiatives centered around multi-channel advertising.

Key Responsibilities

Campaign Execution & Optimization

• Build, launch, and manage campaigns- Google, Bing, AI-powered search
• Configure advanced targeting, tracking, and attribution frameworks
• Monitor campaign performance, pacing, and KPIs; execute ongoing optimizations (budget, bids, audiences, creative)
• Troubleshoot and resolve technical campaign issues
• Ensure high-quality campaign setup and execution standards

Performance Analysis & Testing

• Analyze campaign performance -Google, Bing, AI-powered search
• Develop insights and actionable recommendations
• Design and execute testing frameworks (A/B, multivariate, incrementality)
• Scale successful strategies and document best practices

Client & Stakeholder Support

• Present performance insights and recommendations to clients in a clear, accessible way
• Provide technical expertise on client calls and during media planning
• Support proposal development with feasibility assessments and timelines

Platform & Technical Expertise

• Stay current on platform changes, new features, and industry trends
• Support platform evaluations, vendor engagement, and pilot programs
• Contribute to technical integrations (APIs, tracking, data connections) in partnership with cross-functional teams

Collaboration & Knowledge Sharing

• Partner with internal teams (Client Strategy, Data, IT, Creative, Compliance) to deliver campaign success
• Develop and maintain documentation, SOPs, and training materials
• Mentor and support team members on campaign execution and optimization

Compliance & Quality Assurance

• Ensure campaigns comply with financial services regulations and data privacy requirements
• Review campaign setups for risk and adherence to platform policies
• Maintain compliance documentation and support audit processes

Qualifications

Education

• Bachelor’s degree in Marketing, Business, Analytics, or related field required
• Advanced degree (MBA/Master’s) preferred but not required

Experience

• 5–7 years of experience in digital media or performance marketing
• Hands-on experience with Google, Bing, AI-powered search
• Proven track record of campaign execution and performance optimization
• Experience presenting to clients or senior stakeholders
• Financial services marketing experience preferred
• Experience with integrations, APIs, or MarTech stacks preferred

Skills & Competencies

• Technical Expertise: Google, Bing, AI-powered search
• Analytics: Strong data analysis, testing, and performance optimization skills
• Strategic Thinking: Ability to connect campaign performance to business outcomes
• Communication: Strong client-facing presentation and storytelling skills
• Collaboration: Cross-functional partnership and mentorship
• Attention to Detail: High accuracy in campaign setup and QA processes
• Compliance Awareness: Understanding of regulatory and privacy requirements
• Adaptability: Continuous learning and ability to operate in a fast-paced environment

Additional Information

• Reports To: VP, Account Servic