Lead, Category Marketing - Youth & Licensing

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Under Armour Licensing is looking for a dynamic Marketing Manager to drive Outbound License Partner marketing and our Youth businesses on behalf of the Brand. Under Armour is looking for an organized, ambitious, detail-oriented teammate. The Manager will be responsible for leading the youth and license partner marketing strategy and ultimate go-to-market execution, which will require them to work with each License Partner and internal colleagues connected to the UA Youth business on their marketing strategy and liaise with Under Armour marketing teammates to ensure alignment and secure approvals. Candidate must have a strong marketing and/or project management background, understanding of Brand/Product marketing approval processes, experience working with partners, and comfort with establishing new processes. This individual must have strong leadership, interpersonal, and communication skills as well as a desire work in a fast-paced environment, learning and adapting as needs of the business change.

Your Impact

• Partner with licensees to drive their marketing strategy and budget in alignment with UA’s inline marketing strategy. Contribute to the overall brand strategy across the entire outbound licensing portfolio. Full marketing life-cycle management: deliver seasonal direction, measure impact, iterate across both out licensing and youth businesses.
• Quarterly (or more frequently as needed) review of licensee proposed allocation of marketing budget to sign off. Ensure licensees are spending both their marketing and promo budget per their contract.
• Proactive share-out of the inline marketing strategy, campaigns, branding guidelines, and assets to licensees. Publish license branding guidelines of a regular basis, ensure License Partners have timely access to all relevant imagery, copy and related files.
• Lead with a global point of view, considering each market’s unique local needs, while balancing that with global Under Armour strategy.

 

Project management of licensee marketing materials approvals:

• Establish and document new processes in order to expand and globalize the licensing business, while also delivering Brand-right, locally relevant messaging. Ensure all stakeholders (HQ, Region, Country) are aligned with processes and deliverables.
• Guide licensees through process to produce content that is Brand-right for regions/wholesale partners across all forms of marketing: print, digital, OOH, in-store, social, paid search, etc. Ensure that all timelines, approvals and necessary marketing materials are delivered on-time and to Brand standard.
• Drive reviews and approvals for all marketing content (e.g., photoshoots, videos, catalogs, POP materials, copy, packaging, etc.) with all internal stakeholders.

 

• Integrate licensing products into relevant marketing timeline moments, consumer journeys, photoshoots, seeding, etc. as applicable/available.
• Optimize DTC Activation & Execution (PDP assets, grid page disruptors, guided selling, email marketing, etc.)
• Liaise with UA teammates in Product, Brand Marketing, Sports Marketing, Packaging, Sustainability, Legal, and others to ensure cross-departmental alignment.
• Operate independently in a highly entrepreneurial environment.
• Other duties as assigned.

Qualifications

• Exceptional organizational skills and attention to detail
• Project Management
• Partner Management
• Negotiation & Influence
• Ability to multi-task across categories & functions
• Ability to communicate and collaborate in English and present effectively to a variety of audiences is required. Abi