Digital Marketing Associate

About Mainspring Recovery

Mainspring Recovery is a mission-driven behavioral health organization built on the belief that healing happens when the right people are in the room. We provide care across multiple levels, including Residential, Partial Hospitalization (PHP), and Intensive Outpatient (IOP), supporting individuals and families throughout the recovery process.

Every role at Mainspring, clinical and non-clinical alike, contributes to creating safe, structured, and effective environments where people can rebuild their lives. We invest in strong teams, clear systems, and thoughtful leadership, believing meaningful impact comes from doing the work well, supporting one another, and holding ourselves to high standards across the organization.

Job Title: 
Digital Marketing Associate 

Reports To: 
Director of Business Development / Chief Operating Officer 

Department: 
Marketing 

Location: 
On-Site

Employment Type: 
Full-time | Hourly | Non-Exempt 

Job Summary 

The Digital Marketing Associate is responsible for executing and optimizing Mainspring’s digital marketing efforts across multiple platforms to support brand awareness, census growth, and service-line expansion. This role works closely with leadership, internal teams, and external partners to ensure marketing initiatives align with organizational goals, regulatory standards, and brand guidelines. 

Key Responsibilities 

• Develop, execute, and manage digital marketing campaigns across web, email, social media, and paid advertising platforms 

• Manage and update website content, landing pages, and basic SEO to support admissions and business development goals 

• Manage and execute social media strategy for Mainspring and designated key staff, ensuring consistent brand voice and professional presence 

• Create, schedule, and monitor social media content aligned with compliance standards and campaign objectives 

• Travel to Mainspring sites on a quarterly basis to support marketing initiatives, capture content, and collaborate with onsite leadership 

• Monitor, analyze, and report on digital performance metrics (traffic, engagement, conversion, ROI) and provide actionable insights 

• Work collaboratively with outside vendors, agencies, designers, and consultants to execute marketing projects and campaigns 

• Support marketing needs for multiple service lines, locations, and growth initiatives 

• Collaborate with business development, admissions, and clinical leadership to ensure messaging accuracy and alignment 

• Manage email marketing campaigns, including newsletters, drip campaigns, and organizational announcements 

• Maintain brand consistency across all digital channels 

• Stay current on digital marketing trends, platform updates, and best practices within healthcare and behavioral health 

Minimum Qualifications 

Education / Credentials 

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred 

• Relevant certifications in digital marketing, SEO, or analytics a plus 

Experience 

• 2+ years of experience in digital marketing or related roles 

• Experience in healthcare, behavioral health, or highly regulated industries preferred 

Knowledge / Skills 

• Strong understanding of digital marketing platforms (social media, email, web, paid ads) 

• Experience managing professional or executive-level social media accounts 

• Working knowledge of SEO, analytics tools, and content management systems 

• Excellent written and verbal communication skills 

• Ability to manage multiple projects, prioritize tasks, and meet deadlines 

• Ability to work independently while collaborating effectively with internal teams and external vendors 

Working Conditions