Marketing Director, Healthcare Industry, Corporate, Remote, Chicago preferred

The Opportunity

Huron is redefining what a global consulting organization can be. Advancing new ideas every day to build even stronger clients, individuals and communities. We’re helping our clients find new ways to drive growth, enhance business performance and sustain leadership in the markets they serve. And, we’re developing strategies and implementing solutions that enable the transformative change they need to own their future.

As a member of the Huron corporate team, you’ll help to evolve our business model to stay ahead of market forces, industry trends and client needs. Our accounting, finance, human resources, IT, legal, marketing and facilities management professionals work collaboratively to support Huron’s collective strategies and enable real transformation to produce sustainable business results.

Join our team and create your future

Position Summary

Director of Marketing – Healthcare Industry
Reporting to Chief Marketing Officer

The Director of Healthcare Industry Marketing plays a critical role in Huron’s success by influencing our go-to-market and product strategies, crafting a unique value proposition for expertise, creating demand through integrated marketing campaigns, and enabling the customer lifecycle. The focus of this role is to support the market positioning and growth of healthcare industry. Specific responsibilities span market research and segmentation, persona development and customer journey mapping, marketing strategy, messaging development, bringing established and new solutions, services, and/or products to market, integrated campaign planning, and using data and analytics to drive growth for Huron and the healthcare industry. The Marketing Director has a thorough understanding of both Huron’s enterprise business strategy as well as specific business priorities and supports the execution of business strategy through the development and execution of an industry-specific marketing strategy and plan. This is a highly visible position that has a tremendous influence on Huron’s business results and future growth. Responsibilities include:
Market Research – Source primary and secondary market intelligence. Design approach, and structure methodology for the collection and interpretation of market knowledge. Quantify the market size, share, solution/service/product requirements, and market-based competitive analysis. Segment and prioritize markets to actively pursue. Analyze and interpret research results including opportunities and threats. Identify attractive markets to provide a basis for investment, acquisition, and functional objectives.
Strategic Planning – Create marketing planning framework and process. Perform analysis of market data, summarize findings, and apply findings for the input to our enterprise planning and growth strategy for the healthcare industry. Support the development of the healthcare industry and strategic initiatives. Perform scenario planning and present relevant insights of company advancement opportunities to healthcare industry leadership. Ensure successful implementation, monitoring, and measurement of results.
Industry/Solution/Service/Product Marketing – Collaborate with healthcare business leadership, translating enterprise and business unit (practice) goals, objectives, and market opportunities into a formal, cohesive annual marketing plan for the healthcare’s collective portfolio of solutions, services, and products. Develops marketing strategies and ensures alignment of services and solutions to market segments driving clarity and efficiency in go-to-market execution. Build SWOT analysis, develops buyer’s personas, and creates positioning and messaging for the industry, solutions, services, and products Performs internal and external interviews with customers for voice of the customer data to discover and quantify market problems and opportunities for improvement. Supports the enterprise alliance partner strategy and collaborates with digital and field alliances team on healthcare industry-specific programming and outreach. Analyze voice of customer data to inform Huron’s unique ability to address market problems and deliver value to the focus markets.

Leadership and thought partner - Drive sales and marketing alignment, collaborating with healthcare industry leadership, enterprise marketing and communications, growth enablement, and digital and field alliance teams, Cultivate and sustain working relationships with industry key opinion leaders who can play a role in supporting Huron's business objectives. Manage and optimize healthcare industry marketing budget.

Qualifications

Key Skills Requirements:
Leadership
•    Provides vision/strategic direction, aligns people and resources to pursue.
•    Manages change, transformation, ambiguity, an