GLOBAL BRAND DIGITAL MANAGER - CALVIN KLEIN FRAGRANCES

GLOBAL BRAND DIGITAL MANAGER CALVIN KLEIN FRAGRANCES

COTY PRESTIGE – NEW YORK

 

 

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

 

To turnaround the business and the desirability of Calvin Klein, #1 Coty Prestige Fragrance Brand, we seek a Global Brand Digital Manager to drive equity, engage the consumer and ultimately, generate sales growth through digital marketing, social media and e-retail content strategy.

 

The Global Brand Digital Manager will work with the Global Brand, the 360 support teams to deliver robust, innovative, on-brand and high-quality launch and activations programs for our markets to deploy.

 

The Global Brand Digital Manager will report primarily into the Global Brand Digital Director. Key stakeholders include: license, markets, Global Digital team including E-commerce team. 

 

The Global Brand Manager is a digital marketing professional, with strong interest in emerging consumer technology and a background in selective and / or beauty distribution preferably.   

 

THE ROLE

 

In this role you will be responsible for:

 

• Co-create and develop the global digital, social and eCommerce toolkits for markets
• Conceptualize and execute social and eCommerce content and copy
• Partner with CK license, marketing, creative and production teams on all digital shoots, from concept to post-production to final asset delivery/upload to internal DAM system
• Work closely with CK license social team to ensure fragrance is top of mind as part of overall lifestyle brand social strategy and consistently featured on brand channels
• Partner with global media team to understand market asset needs and content performance, using learnings to optimize future campaign development
• Work closely with influencer marketing team to develop integrated digital & influencer activations based on campaign strategy
• Be the key contact interface for all markets to drive commercial excellence on digital/e-retail. Review, edit and provide direction for all regional digital, social and eCommerce activities
• Collaborate with multifunctional teams to drive holistic global marketing programs
• Manage license for all creative and copy approvals
• Research and recommend new partners to push innovative programs. Stay on top of industry trends and emerging platforms
• Oversee all reporting and analytics to ensure all strategies are tracking against goals and KPIs
• Support team in ensuring internal finance and procurement processes are managed in a correct and timely manner. This includes but is not limited to Budget Document Tracking & Maintenance, Invoice Management, Goods Receipts, Purchase Orders and New Vendor Approvals

 

 QUALIFICATIONS

 

We’d love to see candidates who have: