Strategic Partnership Specialist (NJUS)

Purpose of Position

The objective of the Strategic Partnership Specialist is to manage the communication planning, research needs and deliverable support of the strategic verticals in association with our defined partners. Verticals are defined as interest areas of our target customer that allow for brand elevation and the identification of potential NetJets Owners, including but not limited to golf, music, equestrian and food & wine. This role will help identify opportunities for the brand as well as the identification of key strategic targets to be provided to the sales team for entry into the sales process. This individual functions as a research and support resource for strategic partnerships, including but not limited to marketing, sales, and business development needs. The core functions of this role are internal and external communication planning, research, CRM management and activation support.
 

Tasks and Responsibilities

•    Creatively develop and manage new research initiatives to support existing or identify new marketing verticals.
•    Leverage data from strategic partners to identify target audiences for marketing communications and event activity.
•    Use database tools to identify potential NetJets target audiences in association with partners, typically made up of C-Level executives, business owners, and high net-worth individuals.
•    Attend events to represent NetJets brand and further enhance partner relationships when on site through identification of target opportunities.
•    Create and maintain communication plans internally and externally when it comes to NetJets partners and the benefits they provide.
•    Assist as a support function across all strategic verticals.
•    Maintain accurate and timely documentation of lead information, campaign attribution, and sales interactions in Salesforce.com CRM in association with strategic partners to measure effectiveness of Marketing investments.
•    Coordinate flight demos and handle quote requests as needed for strategic partner relationships.
•    Ability to travel to events and activations, 10-20%.

Education

Bachelor's in Marketing or Communications

Years of Experience

4-6 years of experience

Core Competencies

AdaptabilityCollaborationCuriosityService-OrientedStrives For Positive Results

Knowledge, Skills, Abilities and Other (KSAOs)

•    Unrelenting sense of curiosity
•    Excellent verbal and written communications are a must
•    Quick understanding of sales research tools
•    Comfortable knowledge of Microsoft Excel
•    Strong organizational skills, with the ability to adapt to constantly changing situations and many different personalities
•    Knowledge of SalesForce.com or other CRMs is a plus, but not required
•    Ability to travel to occasional events and activations
•    Must be self-motivated and results-driven