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Director, Demand Generation
Ziply FiberUnited Statesfull_timeVerifiedPosted 3 Sept 2025
💰 $164,450/yr($127,485/yr – $164,450/yr)
About the role
Position Title: Director, Demand Generation
$127,485 to $164,450 annually DOE, plus target annual bonus
Comprehensive health benefits include - medical, dental, vision, 401k, flexible spending account, paid sick leave and paid time off, parental leave, quarterly performance bonus, training, career growth and education reimbursement programs.
At Ziply Fiber, our mission is to elevate the connected lives of our communities every day. We are delivering the fastest home internet in the Northwest, with a focus on areas traditionally underserved by mainstream internet companies. And as our state-of-the-art fiber network expands in WA, OR, ID and MT, so does our need for team members who can help us grow and realize our goals.
We may be building internet, but we are reaching real people. We strive to build relationships and provide customers and communities with refreshingly great experiences.
We emphasize our values in all our interactions:
Genuinely Caring: Our customers and colleagues are people, and quite possibly our neighbors. We put ourselves in their shoes and give them our full attention.
Empowering You: We empower our customers to choose the products that best meet their needs, and we support our employees to implement solutions that elevate the experiences of our customers and coworkers.
Innovation and Improvement: We always look for ways to make the experiences of our customers – and each other – better.
Earning Your Trust: We earn trust by communicating simply and transparently as real people, not as a corporation.
Job Summary
This position is based in our Kirkland, WA office.
The Director of Demand Generation leads the strategy and execution of data-driven marketing programs that fuel Ziply Fiber’s residential growth across all sales channels, including e-commerce, call center, and direct sales. This role oversees a team responsible for inbound and outbound campaigns—spanning paid media, direct mail, retargeting, outbound calling, and local events—focused on lead nurturing, customer acquisition, and revenue growth. With a sharp focus on cost per gross addition (CPGA) and Net Promoter Score (NPS), the Director collaborates cross-functionally with Brand, Product, Sales, and Customer Experience to align efforts and accelerate impact. This is a high-visibility role for a results-oriented marketer passionate about turning insights into strategy at a fast-growing brand.
Essential Duties and Responsibilities:
The Essential Duties and Responsibilities listed below are a range of duties performed by the employee and not intended to reflect all duties performed.
$127,485 to $164,450 annually DOE, plus target annual bonus
Comprehensive health benefits include - medical, dental, vision, 401k, flexible spending account, paid sick leave and paid time off, parental leave, quarterly performance bonus, training, career growth and education reimbursement programs.
At Ziply Fiber, our mission is to elevate the connected lives of our communities every day. We are delivering the fastest home internet in the Northwest, with a focus on areas traditionally underserved by mainstream internet companies. And as our state-of-the-art fiber network expands in WA, OR, ID and MT, so does our need for team members who can help us grow and realize our goals.
We may be building internet, but we are reaching real people. We strive to build relationships and provide customers and communities with refreshingly great experiences.
We emphasize our values in all our interactions:
Genuinely Caring: Our customers and colleagues are people, and quite possibly our neighbors. We put ourselves in their shoes and give them our full attention.
Empowering You: We empower our customers to choose the products that best meet their needs, and we support our employees to implement solutions that elevate the experiences of our customers and coworkers.
Innovation and Improvement: We always look for ways to make the experiences of our customers – and each other – better.
Earning Your Trust: We earn trust by communicating simply and transparently as real people, not as a corporation.
Job Summary
This position is based in our Kirkland, WA office.
The Director of Demand Generation leads the strategy and execution of data-driven marketing programs that fuel Ziply Fiber’s residential growth across all sales channels, including e-commerce, call center, and direct sales. This role oversees a team responsible for inbound and outbound campaigns—spanning paid media, direct mail, retargeting, outbound calling, and local events—focused on lead nurturing, customer acquisition, and revenue growth. With a sharp focus on cost per gross addition (CPGA) and Net Promoter Score (NPS), the Director collaborates cross-functionally with Brand, Product, Sales, and Customer Experience to align efforts and accelerate impact. This is a high-visibility role for a results-oriented marketer passionate about turning insights into strategy at a fast-growing brand.
Essential Duties and Responsibilities:
The Essential Duties and Responsibilities listed below are a range of duties performed by the employee and not intended to reflect all duties performed.
- Lead and manage a team of demand generation professionals, providing direction, coaching, and mentorship to support team development and performance.
- Own and drive Ziply Fiber’s demand generation marketing strategies, campaigns, and P&L with accountability for sales, revenue per customer, cost per sale and sales NPS online and offline channels
- Manage and optimize the demand generation budget, ensuring efficient allocation of resources across paid and organic channels to maximize ROI and sales impact.
- Take accountability for both strategic and day-to-day management of the paid media program, to achieve budgeted sales and growth targets.
- Analyze cross-platform data, customer behavior and customer sales journeys to improve the sales/acquisition experience, proactively identify strategic opportunities and to inform the prioritization of impactful initiatives that accelerate growth.
- Oversee go-to-market plans for products, product updates and promotions to ensure marketing, sales and support are aligned, trained and providing a consistent prospect and customer experience.
- Collaborate with other teams on location-specific sales events, partnerships, and channel tac
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