Director of Product Marketing

Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers’ critical path of progress by making them smarter, faster and more efficient.

Job Summary & Responsibilities

The Director of Product Marketing – Metrology leads the global product marketing strategy for Film and Optical Critical Dimension (OCD) solutions used in advanced semiconductor, advanced packaging and specialty devices process control. This role is responsible for driving market leadership across different segments by defining differentiated positioning, accelerating adoption, and aligning product innovation with evolving fab requirements.

The ideal candidate brings deep expertise in Film/OCD /scatterometry, strong understanding of semiconductor process integration, and a proven ability to commercialize complex hardware–software solutions at scale.

Product & Market Strategy

• Own the product marketing strategy for OCD metrology platforms, models, and software

• Define market segmentation across different device segments

• Identify adoption drivers for advanced nodes, advanced packaging and specialty devices

• Partner with Product Management and R&D to influence Film and OCD roadmap

• Track technology inflections in film and OCD for advanced nodes, advanced packaging and specialty devices

Positioning & Messaging

• Develop differentiated value propositions for film and OCD solutions

• Translate complex OCD modeling, sensitivity, and accuracy concepts into customer value

• Define messaging around film/CD accuracy, precision, throughput, model robustness, and CoO

• Own product positioning, naming, and messaging consistency across regions

Go-to-Market (GTM) Leadership

• Lead global GTM strategy for new film and OCD platforms, model enhancements, and node insertions

• Drive product launch execution in close partnership with regional account team

• Collaborate on pricing, packaging strategies for film and OCD products

• Support customer adoption strategies for high-volume manufacturing (HVM)

Sales Enablement & Customer Engagement

• Develop sales and technical enablement materials including value stories, application notes, and competitive battlecards

• Train sales, applications, and field teams on film and OCD positioning and competitive differentiation

• Support key customer engagements, escalations, and executive-level reviews at leading fabs

Competitive & Customer Intelligence

• Lead competitive analysis across film and OCD and competing metrology technologies

• Conduct win/loss analysis and gather voice-of-customer feedback from leading fabs

• Act as a subject-matter expert and internal evangelist for film and OCD technology

Leadership & Cross-Functional Collaboration

• Build and lead a global product marketing team focused on film and OCD metrology

• Partner closely with Product Management, R&D, Applications, Sales, and Service

• Influence executive leadership with market insights, data-driven recommendations, and growth strategies

Qualifications

• Bachelor’s degree in Physics, Electrical Engineering, Materials Science, or related field (MBA preferred)

• 12+ years of experience in product marketing, product management, or technical marketing

• 5+ years of people leadership experience

• Deep hands-on experience with Film/OCD / scatterometry metrology

• Strong understanding of semiconductor process control, advanced nodes and advanced packaging

Preferred

• Experience supporting leading logic, foundry, memory and advanced packaging customers

• Knowledge of EUV, multi-patterning, GAA, or 3D NAND integration challenges

• Experience with hybrid metrology and model-based process control

Key Skills & Competencies

• Deep technical credibility in film, OCD and semiconductor manufacturing

• Ability to