Digital Marketing Specialist Senior

Company Description

Ent Credit Union exists to improve the financial quality of life of the people we serve. This mission drives us every day, but we are more than our mission. We're also individuals using our unique abilities to make our organization, and the communities we serve, better than they were yesterday. We're a not-for-profit that puts people above profits and actively invests in our community. Our rapidly growing team is expanding our reach to serve more people throughout Colorado. To spread our mission far and wide, we need people like you. If you're interested in a paycheck with a purpose, apply with us today. Our people make the difference, and we truly believe you are our greatest asset.

Job Description

The Digital Marketing Specialist Sr. plays a key role in developing digital experiences through Ent.com that are intuitive, engaging, and impactful -- putting the member at the center of the journey to deliver delightful, conversion-driven experiences. Using our content management system (CMS), you will craft digital experiences with a design-thinking mindset -- using your knowledge of HTML, CSS, and JavaScript to anticipate our members' needs through qualitative and quantitative data to deliver the best solutions for them. You understand that a tool is only as powerful as the team that wields it, and your approach to SEO best practices, including sitemap, listing services, and content development walks a fine line between what search engines want and what our members deserve in their digital experience with us. As the Digital Marketing Specialist Sr., you will work with third-party vendors as well as our own Experience Team, IT Team, and across other departments to deliver seamless, thoughtfully that deepen members' engagement with Ent and help them improve their financial quality of life. You will be confident in this role if you have the ability to manage requests across the organization with grace and clarity, prioritizing and managing your daily work with focus and organization, while also maintaining a vision for the broader work of the department and your critical role in our collective outcomes.

Essential Functions

• Manages projects, procedures, timelines, and execution for the improvement of Ent. com. Implements updates, edits, and additions to www. Ent. com via the Episerver CMS. Makes changes to the website to maintain ADA AA+ Compliance.
• Develop new pages and experiences on ent. com through translating wireframes and designer mock-ups, utilization of existing elements and components within our CMS, front-end development to extend existing components, working with our development partner on new features and functionality, all while ensuring that the site functions as expected across multiple device types and screen sizes.
• Works with the digital marketing team and the marketing strategy team to develop campaign assets including campaign pages, and conversion pages to implement conversion rate optimizations.
• Assists with website deployments, QA, regression testing, approving modifications from marketing managers, and general website admin tasks including managing multiple environments.
• With direction from the Digital Marketing Manager and SEO vendor, implements and assists with SEO optimization techniques on pages. Responsible for the growth of non-branded SEO traffic through search engines.
• Maintain accurate documentation on website procedures, and use cases for feature development, and regression testing, and maintain an organized asset management system within the CMS.
• Primary on-call contact for emergency and maintenance-related updates to the website in regard to outages, bugs, closures/delays, and alerts.
• Provide monitoring and reporting of website performance using google analytics (GA4).
• Bank Secrecy Act: Remains cognizant of and adheres to Ent policies and procedures, and regulations pertaining to the Bank Secrecy Act.

Qualifications

Minimum Formal Qualifications for this Position

• Bachelor's Degree Marketing, Web Design, Web Development Communications, Project Management or a similar field.
• 3+ years' of experience in Digital marketing or a relevant field to include:
• 2+ years' of experience in Search Engine Optimization.
• 1+ year experience in a marketing environment related to a financial services industry. Pref

Each year of relevant work experience may be exchanged for a year in a relevant degree program or vice versa. For example, a requirement of a bachelor's degree in accounting and 2+ years of account experience could be substituted for a high school diploma and 6 years of relevant accounting work experience or a master's degree in accounting and 0 years of work experience.

Technical or Specialized Knowledge/Skills: