Senior Group Manager, Creative Content

Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

Primary function of position:

This role sits within our Global Brand and Creative team—a multidisciplinary group comprised of design, writing, strategy, production, social, web, and project management. This highly collaborative team is responsible for crafting, evolving, and protecting Intuitive’s visual and verbal brand identity, and activating across products, business units, and global regions.

The writing team enhances our brand’s storytelling and ensures all touchpoints reinforce Intuitive’s brand value. You’ll lead and develop a team of world-class writers (both brand and technical) to create content for product launches, social media, films, events, and sales enablement.

Our ideal candidate? A visionary leader with the experience, credibility, and confidence to drive impactful storytelling at scale. You are a leader who can teach, motivate, and inspire teams to deliver exceptional messaging that resonates across channels and audiences, blending creative and strategic thinking at the intersection of big brand ideas and technical details. You simplify complexity and advocate for unique storytelling not typically seen in our industry.

What you'll do:

Leadership:

• Provide leadership and direction for a wide array of content including brand writing and technical writing.
• Support and grow a team of writers with diverse experience and expertise. 
• Influence and collaborate with leaders across Global Brand and Creative, Product Marketing, Regional Marketing, Sales Enablement, Internal Communications and PR to ensure aligned messaging strategy and channel strategy.
• Amplify and shape storytelling that positions Intuitive as the partner for healthcare transformation by focusing on the following key initiativs:
  • Drive narrative development for high impact customer storytelling films
  • Continue to develop our brand storytelling to connect our deeply technical roots with our vision for the future of healthcare
  • Facilitate strategic storytelling sessions with leaders and practitioners to ensure the authenticity and impact of our message
  • Collaborate with creative teams to enhance stories through visual storytelling, multimedia content, and digital experiences

Writing and editing:

• Strong investigative journalism instincts to uncover and shape compelling, real-world stories that demonstrate our impact on healthcare.
• Efficiently craft compelling content for campaigns, launches, films, presentations, sales tools, and digital content that reflects the Intuitive brand and addresses customer insights.
• Translate strategy, positioning, audience psychographics from creative briefs into persuasive copy.
• Develop messaging hierarchies and narratives for corporate, product, and clinical marketing portfolios for various audiences (physician, patient, administrator).
• Comfortable driving the regulatory review process in a highly regulated industry.

Video scripting

• Collaborate, concept, and write compelling scripts that bring our products, core values, and customer stories to life.
• Demonstrate track record of familiarity with video production–from pre-production through to post-production.
• Experience in regionalizi