Director, Media Planning

At a glance:

The Director of Media Planning is a senior strategic leader responsible for guiding multi-channel media strategy across domestic and international markets. This role blends analytical rigor with creative thinking to develop full-funnel, data-driven media plans that drive meaningful business growth. You’ll serve as a trusted advisor to clients, lead cross-functional team collaboration, mentor junior talent, and help shape the development of proprietary tools and attribution models. In addition, you will play a key role in new business through compelling storytelling and strategic pitching.

While this role is remote, frequent travel and accommodating meetings in various US time zones is expected.

What does a Director, Media Planning do at Rain?

Strategic Media Leadership

• Lead the development of multi-channel media strategies that drive measurable business growth
• Oversee planning across channels including Linear TV, CTV, YouTube, Audio, Print, OOH, Social, and Search
• Plan and manage a mix of national and local campaigns focused on both brand and performance KPIs, with reach and frequency as core metrics.
• Guide media planning and execution across domestic and international markets
• Use proprietary and third-party data to target audiences effectively and shape strategic recommendations
• Analyze response data and attribution model outputs to inform ongoing optimizations and future planning

Client Relationship & Thought Leadership

• Build strong client relationships by demonstrating curiosity, passion for their business, and a strategic perspective on budget allocation
• Present campaign results and actionable recommendations to client stakeholders
• Apply a full-funnel approach to campaign evaluation and storytelling
• Share insights and learnings across the Media Planning team
• Develop and pitch innovative media ideas that expand clients’ media footprints
• Communicate clearly and persuasively in written objectives, strategies, and points of view
• Support the development of junior team members
• Foster strong cross-department partnerships

Technology & Innovation

• Learn, utilize, and actively contribute to the development of proprietary agency tools, technology platforms, and attribution models to maximize campaign performance

Business Development

• Prepare and deliver compelling media strategy pitches for new business
• Quickly ramp up on new business categories and competitive landscapes
• Leverage data-driven storytelling to communicate a clear and strategic narrative

What do we look for in a Director, Media Planning at our agency?

• At least 10 years of experience in agency media planning
• Expertise in cross channel planning
• Experience planning domestically and internationally
• Familiarity with the accelerated growth goals of entrepreneurial clients
• Highly analytical and data-driven, with strong attention to detail
• Proficient in MS Office with an emphasis on Excel
• Experience with Nielsen/Comscore, R/F planning and reporting, Commspoint, iSpot, Competitive Tracking Tools, MRI (or similar tools)
• Excellent written and verbal communication skills
• Stays on top of current trends, and willing to take calculated risks
• Strong leader, coach, and mentor who invests in developing talent
• Experience and enthusiasm for contributing to new business pitches