JOB SUMMARY:

The Manager Digital Community & Content will lead the development and execution of all global content initiatives on communications channels. This position will lead a creative team of professionals responsible for sharing the Company’s story via owned channels and growing brand awareness and affinity with key target audiences including media, industry influencers, enthusiasts, customers, employees, elected officials, and public and private partners.

JOB RESPONSIBILITIES:

Brand Strategy
•    Oversee the development, refinement and deployment of the Textron Aviation employer brand
•    Define employer brand standards and messaging and develop brand resources for internal brand representatives to ensure effective communication and alignment across all Company channels and initiatives
•    Partner with Recruitment Marketing to tailor campaigns that are reflective of the employee experience for key audiences
•    Partner with internal functional leaders and customers to integrate employer brand into catalytic employee experiences
•    Oversee the application of Product and Service brands across all Communications content internally and externally

Content Strategy & Brand Journalism
•    Develop and implement a comprehensive digital content and brand journalism strategy to enhance our brand’s storytelling and audience engagement efforts
•    Create and oversee the editorial guidelines that ensure a consistent brand voice and accessible formats for the different types of content 
•    Lead efforts to create high-quality, engaging and informative content to achieve specific business outcomes, including articles, blog posts, videos and social media updates
•    Manage and maintain the content calendar, ensuring timely delivery of content across various platforms
•    Monitor and analyze content performance metrics to optimize and improve content strategies
 

Channel Management
•    Integrate Communications’ social media platforms, corporate media center and other channels to facilitate meaningful user journeys, and work to integrate all digital channel initiatives across the organization
•    Keep abreast of channel trends to understand where stakeholders are most active and adapt strategy accordingly
•    Manage and approve publication of Communications content to organizational platforms and social accounts, optimizing publication cadence for audiences
•    Leverage all channels to build affinity for the company among external and internal stakeholders
•    Identify and monitor effective benchmarks for measuring the impact of digital channels and social media programs

Audience Engagement
•    Lead efforts to build online communities and target online outreach programs to key stakeholders
•    Drive follower growth and user engagement with digital platforms
•    Direct Textron Aviation’s influencer relations strategy and creative collaborations to amplify reach. Identify, negotiate and contract influencers as part of branded content programs.
•    Collect, analyze and interpret qualitative and quantitative data to develop a thorough understanding of stakeholder motivations, preferences and opinions, and use these to improve channel usability
 
Team Leadership
•    Coach, grow and develop the Communications Content team
•    Foster a cultu