Sr. Director, Wholesale Marketing

Pressed Juicery is growing! Join our purpose-driven community and help us make an impact.

About Pressed Juicery

Pressed Juicery is a modern wellness brand built with the mission to empower your wellness journey.


Founded in 2010 by three friends, Pressed began as a small space with a big idea: real, nourishing food should be accessible and fit into everyday life. What started in a tiny Los Angeles juice bar has grown into a dynamic omnichannel brand, with products available through thousands of retailers nationwide, alongside our company-owned stores and direct-to-consumer channel.


At Pressed Juicery, we operate as one community bringing high-quality, better-for-you products to market. Guided by passion and purpose, we’re building what’s next in wellness.


Our Mission

Pressed Juicery’s mission is to empower your wellness journey.

Our Workplace Culture

• We embrace diversity, equity, inclusion, and belongingness!
• We speak up with radically candid communication.
• We wholeheartedly support personal and professional growth.
• We believe mistakes can be valuable and lead to continuous improvement.
• Lastly, we value excellence and strive to achieve greatness in all we do!


Our Values

• Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.
• Passion - curious and humble, we inspire people to make healthy choices.
• Growth - pursuing wellness with intention, we create and embrace good energy.


Our Benefits

• Medical, dental, and vision
• 401(k) - match up to 4% of compensation
• Awesome paid time-off and holidays
• Flexible Spending Account
• Generous paid parental leave
• Annual performance and compensation reviews
• Focus on career-pathing and promotions
• Professional and leadership development workshops
• Free Pressed products!


About the Role
The Senior Director of Wholesale Marketing is responsible for translating company and brand strategy into clear, channel-specific plans that drive velocity and profitable growth across Off-Premise and Foodservice/On-Premise (FSOP) channels.This role does not own brand strategy or sales execution. Instead, it ensures that both are effectively connected — turning high-level strategy into practical, executable programs that perform in-market. This is a commercially minded marketing role that requires deep wholesale experience and a strong bias toward execution.

Key Responsibilities
Channel Strategy Translation
• Translate VP Strategy direction into channel-specific “plans to win” across grocery, convenience, club, and FSOP
• Steward the translation of channel plans into account-specific plans for key accounts
• Define how brand campaigns and priorities show up in wholesale environments
• Establish channel-level success metrics (velocity, trial, repeat, ROI)

Program & Activation Strategy
• Define what programs / toolkits should exist to drive performance:
• Promotion role and structure (guardrails, not execution)
• Activation approach (in-store, retail media, FSOP programs)
• Launch, sustain, and recovery frameworks
• Ensure programs are simple, scalable, and executable by Sales

Investment Strategy & Allocation
• Own how marketing investment is allocated across wholesale channels and account segments
• Define levels of support by channel, program, and initiative
• Ensure investment decisions are consistent, scalable, and ROI-driven
• Support VP Strategy in management of activation budget

Channel-Level Planning & Guidance
• Support development of playbooks and guidance for Sales, brokers, and partners
• Define how programs should show up by channel (not by individual account)
• Ensure plans reflect real-world retail and FSOP dynamics

Performance Framework & Optimization
• Define KPIs and measurement frameworks across wholesale channels
• Evaluate performance at a channel, program and Tier 1 account level
• Identify what to scale, adjust, or stop
• Lead cross-functional meetings to drive planning, execution, performance reviews
• Build repeatable playbooks that improve efficiency and effectiveness

Qualifications
• 10–15+ years in CPG, beverage, or related industry
• Deep experience across Off-Premise and FSOP channels
• Marketing background in:
• Trade / shopper marketing
• Retail or commercial strategy
• Marketing activation planning
• Retail Media
• Must be legally authorized to work in the United States without restriction.


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