Director of Paid Media, B2B Merchant Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

As a PayPal Paid Media Director within the PayPal B2B Merchant Marketing organization, you will have a significant impact on PayPal’s ability to share our core mission and value propositions to Merchants. Full-funnel marketers work to better understand our customers, identify where PayPal products can help solve their needs, and build marketing campaigns that share this message. Marketing directors come with sharp analytical skills, a passion for working in a highly collaborative and values-driven environment, and a track record of successfully building, launching, and managing effective media campaigns. 

  

We are seeking a highly skilled and experienced Director of Global Paid Media to lead PayPal’s global media strategy, planning and execution efforts. This strategic role is responsible for overseeing the development of innovative and effective media strategies that drive brand awareness, engagement, and conversion at a global scale. As the Director, you will play a critical role in driving revenue growth through strategic media planning and buying, while leveraging cutting-edge technology (AI), automation, and analytics to maximize efficiency and ROI. 



This leadership role will oversee a team of Media Specialists who are critical to our Merchant Growth marketing teams, which are maniacally focused on the merchant acquisition funnel and the health of the 20m+ global merchant base we have already. 
 
Our business is complex, with markets in different states of maturity and merchants at different stages of their relationship with us. You will use your skills to ensure we are delivering full funnel campaigns that drive revenue growth and maximize profitability. 

Job Description:

Essential Responsibilities:

• Lead the development and execution of targeted marketing campaigns based on customer segmentation.
• Manage and optimize customer databases for targeted marketing initiatives
• Oversee segmentation and personalization efforts to improve campaign effectiveness
• Collaborate with cross-functional teams to align database strategies with marketing objectives
• Monitor and analyze the effectiveness of marketing strategies to maximize ROI.
• Identify opportunities to integrate new technologies and tools into database marketing
• Monitor industry trends to inform database marketing strategies and best practices

Minimum Qualifications:

• Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:<