Director, Outlet Stores

Director, Outlet Stores
Location: New York Metro Area, Miami, or Orlando (Hybrid; regular travel and in-store presence required)
Reports To: VP, Retail

Overview:

vineyard vines is seeking a results-driven Director, Outlet Stores to lead and scale our Outlet channel across North America. This role will be responsible for the strategic direction, financial performance, and day-to-day operations of our growing Outlet fleet. The ideal candidate brings a blend of analytical rigor, field leadership experience, and passion for the customer experience. They will oversee field teams, drive consistent execution, and collaborate cross-functionally to ensure that our outlet stores deliver on brand, experience, and profitability goals.

Key Responsibilities:

• Develop and execute the overall business strategy for the Outlet channel, ensuring alignment with brand objectives and financial targets

• Lead and mentor a team of multi-unit field leaders (such as Regional or Area Managers) to drive operational excellence and talent development

• Own top-line sales, margin, and EBITDA performance across the outlet fleet

• Set and monitor KPIs, ensuring stores deliver exceptional service and operational consistency

• Collaborate with Planning, Allocation, and Merchandising teams to optimize product assortment, inventory levels, and markdown strategies

• Partner with Store Design and Visual Merchandising on outlet-specific concepts, layouts, and seasonal visual direction

• Serve as the key voice of the field in strategic cross-functional meetings and initiatives

• Evaluate store performance and make data-driven recommendations around staffing, scheduling, and labor optimization

• Lead seasonal planning processes and contribute to annual budgeting and forecasting

• Partner with HR and Talent Acquisition to attract, develop, and retain high-performing teams

• Maintain a focus on continuous improvement and innovation within the Outlet experience
  Conduct regular market visits to assess store execution, customer experience, and team engagement

What Youl Bring:

• 10 or more years of progressive retail leadership experience, including multi-unit field management and outlet-specific experience

• Demonstrated success driving sales, profitability, and team performance across a large store fleet

• Proven ability to think both strategically and operationally

• Excellent communication and collaboration skills across levels and functions

• Strong financial acumen and comfort with P&L ownership

• Willingness to travel regularly for market visits