Senior Marketing Specialist
JE Dunn ConstructionAbout the role
Best People + Right Culture. These are the driving forces behind JE Dunn’s success.
By hiring inspired people, giving them interesting and challenging work, enabling them with innovative tools, and letting them share in the company’s rewards, we’ve found a sustainable way to grow in our industry for the last 100+ years.
Our diverse teams around the country strive to enrich lives through inspired people and places everyday, and we need inspired people like you to join us in our pursuit of building perfection.
Role Summary
The Senior Marketing Specialist will provide support to increasingly complex marketing activities.
Works cross departmentally to proactively plan and manage national JE Dunn marketing campaigns and communicates and collaborates on timelines and deliverables for all regional marketing initiatives. Develops timelines, budgets, assembles creative briefs, assists in management of resource assignment and deliverables. Collaborates and communicates with key stakeholders, executing campaigns, and conducting retrospectives. Works closely with corporate marketing, communications, and creative services to develop campaign plans including key messaging, channel and distribution strategy, and brand and visual identity. Throughout the project lifecycle, works to ensure campaign plans are adhered to and strategic goals and objectives are met. Enhances both special campaign and day to day workflow efficiency within the marketing organization. This position will be responsible for leading the completion of marketing response, and will direct guidance to department needs associated with project opportunities, events, branding, marketing data, programs and other tasks as needed. This position also provides support for proposal and presentations under tight deadlines. All activities will be performed in support of the strategy, vision and values of JE Dunn.
- Autonomy & Decision-Making: Makes decisions on routine matters, provides recommendations to supervisor and refers all exceptions to supervisor.
- Career Path: Marketing Manager
Key Role Responsibilities - Core
MARKETING FAMILY - CORE
- Provides support for strategic marketing and communications for national and regional initiatives.
- Supports the national brand as a brand ambassador, following brand governance and aligning marketing materials and pursuits with the appropriate messaging, aesthetic, tone and voice.
- Prepares, including developing content, proofing and editing requests for proposal and qualification responses.
- Produces presentation materials and deliverables for internal purposes and project pursuits.
- Maintains accuracy of marketing information within the CRM system, which includes internal personnel resumes, external contact records, project records, and knowledge database.
- Creates unique marketing collateral for Business Development and internal departments as requested, ensuring corporate identity is maintained.
- Plans, coordinates or attends events such as trade shows, conferences, client events, and in-house planned activities.
- Prepares, including writing, proofreading and editing award submissions.
- Gathers competitive information and market research to review industry trends and produce effective narratives to effectively market JE Dunn.
- Researches the organizations competitors and provides analysis.
- Supports the development and distribution of the national and regional content calendar, including social media, website and editorial opportunities.
- Partners with corporate communications on events or projects for internal or external press releases, internal newsletters, company intranet, etc.
- Demonstrates commitment to the highest standards of client satisfaction by displaying courtesy and sensitivity and responding promptly to client needs, recognizes and acts upon service opportunities.
- Manages difficult or emotional client situations promptly and efficiently.
- Has responsibility for project and company photography.
Key Role Responsibilities - Additional Core
SENIOR MARKETING SPECIALIST
In addition, this position will be responsible for the following:
- Works with key internal stakeholders to prepare annual budgets and timelines for reoccurring and specialty campaigns for corporate, community impact, DEI, HR, ERGs, safety, operations, marketing and other various internal groups.
- Oversees and communicates overall national and regional marketing and communications calendar highlighting key dates and deliverables to ensure quality delivery and adherence to schedule and committed deadlines.
- Manages budget and execution of assigned campaigns from maintaining key stakeholder alignment to ensuring successful execution at national, re
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