Assistant Director, Student Affairs Digital Marketing & Communications

Advancing Student Success and Institutional Excellence

The Student Affairs administration team drives student success and supports the university’s vision through strategic leadership in planning, project management, external relations, marketing and communications, and assessment. They shape long-term goals, oversee high-impact projects that enhance the student experience, and leverage data to foster continuous improvement. The administration team also leads development initiatives and cultivates strong relationships through clear, compelling communication and storytelling.

Position Summary

The Assistant Director of Student Affairs Digital Marketing & Communications reports to the Director of Student Affairs Marketing & Communications. This role is instrumental in enhancing the division’s digital presence by leveraging analytics, optimizing web platforms to drive engagement, external relations, and sales, and guiding the overall digital growth strategy.

The Assistant Director of Student Affairs Digital Marketing & Communications is responsible for managing and enhancing the digital presence of key Student Affairs entities, including but not limited to: the Health and Counseling Center, 4D Experience, Housing & Residential Education, Daniel L. Ritchie Center for Sports & Wellness, and the James C. Kennedy Mountain Campus. This role oversees the creation, delivery, and performance of digital content across websites and social media platforms to drive engagement, visibility, and user experience.

Key responsibilities include producing timely and compelling digital collateral—such as brochures, newsletters, annual reports, advertisements, and event materials—and developing visually engaging content for social media. The Assistant Director applies expertise in digital marketing, SEO, social media management, content strategy, and analytics to ensure cohesive and effective communication.

This position collaborates closely with cross-functional teams within Student Affairs to deliver exceptional digital experiences and ensure that online interactions lead to meaningful engagement with programs, services, and events.

This position summary is not designed to capture all activities, duties, or responsibilities required for this position. Responsibilities may change or new ones may be assigned at any time.

Essential Functions

User Experience 

• Lead SEO and social media marketing (SMM) campaigns targeting key audiences to increase visibility and engagement.
• Leverage data and analytics to craft compelling, story-driven content that clearly communicates the value of Student Affairs experiences, events, programs, and services.
• Anticipate users needs, questions, and challenges proactively, and advocate for their goals within internal teams to ensure seamless and successful implementation.

Marketing and Communications Campaign Execution 

• Oversee the full campaign lifecycle—from onboarding key target markets to provisioning and performance evaluation.
• Collaborate with divisional staff to develop strategic content calendars aligned with defined performance objectives.
• Manage SEO and social media marketing (SMM) projects with efficiency and attention to detail.
• Maintain proactive, transparent communication with internal teams and external stakeholders to ensure seamless campaign execution.
• Continuously monitor campaign performance and recommend data-driven optimizations as needed.
• Navigate and integrate multiple divisional and university technology systems to support campaign success.
• Consult and collaborate with Student Affairs units for event promotion and communications planning

Digital Strategy Development & Performance Management 

• Design and implement comprehensive digital strategies aligned with Student Affairs and University branding and marketing objectives.
• Identify and segment target audiences to tailor digital initiatives that drive meaningful engagement and impact.
• Leverage analytics tools to monitor and evaluate the effectiveness of digital efforts across platforms.
• Produce regular reports on key performance indicators (KPIs)—including keyword trends, top-performing landing pages, and audience demographics—and use insights to continuously optimize strategy and execution.

Search Engine Optimization Management 

• Lead the development and oversight of diverse content formats—including blog posts, articles, videos, and infographics—to support SEO objectives.
• Analyze share of voice (SoV) within the key target markets and design strategic initiatives to boost visibility and engagement.
• Manage internal digital teams and external partners to implement and maintain effective SEO