Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

Justworks is looking for an experienced B2B website leader to enhance the impact of our most valuable marketing asset - our marketing site - as a high-performing demand generation engine that supports our brand while driving customer acquisition. The ideal candidate is a blend of marketing strategist, data-driven decision-maker, tech enthusiast, and CRO aficionado. You are passionate about building websites and digital experiences that drive qualified traffic, lead flow, and revenue. 

Reporting to the VP of Growth Marketing, you will collaborate with multiple teams, including Paid Media, Product Led Growth, Content Marketing, Design, Marketing Operations, and Lifecycle Marketing, to drive the strategy, management, measurement, testing, and execution for www.Justworks.com from the first visit through lead capture and account created.

Your Success Profile

What You Will Work On

• Lead the strategy and roadmap for www.justworks.com, working closely with cross-functional teams to deliver high-converting user experiences that drive MQLs and accounts created to support our Sales and PLG motions.  
• Manage a team of Web Producers and Conversion Rate Optimization Managers. 
• Ensure cohesive and impactful user experience that brings our Brand to life and guides prospects to the point of conversion.
• Own and manage the overall site, strategy, information architecture, holistic performance, and page goals. 
• Partner with cross-functional teams to grow our organic web presence, increase qualified lead flow, enhance data capture, tracking, and connectivity, and drive personalization across the site experience.
• Maintain and iterate on KPIs and present data on website health and performance to cross-functional teams and leadership in a clear, concise, and actionable format. 
• Manage workload and backlog for a small team of in-house engineers, UX designers, and Web Producers.
• Actively manage a backlog, create detailed project plans outlining requirements, task owners, milestones, dependencies, and key risks, and deliver project plans against tight deadlines.
• Partner with Senior SEO Manager on overall site performance, goals, and opportunities to optimize around organic search, including overall site architecture and page content. 
• Partner with marketing operations to optimize data collection and connect with marketing automation tooling.
• Set priorities for the team to drive efficiency and impact in a constantly evolving environment where the process is fluid and creative solutions are the norm. 
• Leverage analytics tools to manage performance and identify traffic patterns to improve conversion and monitor for bugs across the site.
• Stay on top of website trends within our market and in parallel markets, and ensure the team understands current marketing trends and developments related to b2b websites and landing pages.
• Perform other related duties as needed. 

How You Will Do Your Work

As a Senior Manager, Website Marketing, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:

• Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals.
• Functional expertise: subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge.
• Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinkin