Sr. Director Global Omnichannel Marketing Product Management
Gilead SciencesAbout the role
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
Role: Sr. Director Global Omnichannel Marketing Product Management
**This role will be based in Foster City CA
Key Responsibilities
- Global position supporting multiple countries across several brands leading and shaping our AI/ML enabled Omnichannel marketing solution to deliver increased ROI.
- Directly liaise with countries to ensure our capabilities are well positioned and leveraged with in-country marketing and operations teams.
- Identify and prioritize short- and long-term opportunities for the omnichannel product, and drive product strategies and roadmaps in alignment with product strategic goals
- Effectively communicate technical concepts to diverse audiences to drive user adoption and satisfaction
- Leverage metrics to evaluate overall product performance, and work with countries to drive content personalization.
- Conduct Market Research using (but not limited to) Behavioral Science frameworks to understand humanistic biases/attitudes in Gilead Customers that can ultimately be leveraged for content personalization and perception change.
- Leverage existing segments to provide additional insights and incremental knowledge on customer attitudes and behaviors.
- Provide insights and support development of content journeys for microsegments across markets by partnering with country marketing teams.
- Documentation & Knowledge Base: Support the development of comprehensive documentation and maintain a knowledge base to ensure business continuity, retain intellectual property, and facilitate information sharing.
- Vendor Management: Proactively manage and optimize business vendor relationships, oversee contract negotiations, and ensure consistent performance and delivery to support operational needs and strategic goals.
- Cross-Functional Collaboration: Collaborate closely with Market Insights (Global and Regional), IT, Marketing, Sales, and Analytics teams, to integrate DCI insights into NBA implementation, Marketing Strategies and content.
- Budget Management & Resource Allocation: Manage project budget to agreed financial target and effectively allocate resources to ensure optimal utilization and alignment with organizational objectives.
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