Senior Director - Field Integrated Marketing

We are looking to hire a Senior Director - Field Integrated Marketing to join Microsoft Federal.

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. Growth mindset encourages each of us to lean in and learn what matters most to our customers, to create the foundational knowledge that enables us to make customer-first decisions in everything we do. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.

The Microsoft Federal organization was established to address the unique mission, legal/regulatory requirements, and procurement rules and processes of the United States Government (USG). Microsoft Federal is committed to ensuring its resources – including appropriately qualified, experienced, and certified personnel (with necessary security clearances or otherwise) are available as needed to meet USG evolving needs. To that end, Microsoft embraces, as a mission-critical philosophy, flexibility in the recruiting, hiring, and workforce assignment of Microsoft Federal personnel. Microsoft Federal personnel can expect to serve in various roles in the Microsoft Federal organization during the course of their career to meet evolving USG needs, regardless of segment – Civilian, Defense, or intelligence community.

Responsibilities

People Management
o Managers deliver success through empowerment and accountability by modeling, coaching, and caring.
o Model - Live our culture. Embody our values. Practice our leadership principles.
o Coach - Define team objectives and outcomes. Enable success across boundaries. Help the team adapt and learn.
o Care - Attract and retain great people. Know each individual’s capabilities and aspirations. Invest in the growth of others.

o Develops a high-performing team by hiring diverse talent, prioritizing development, leading by example and by preparing people for more senior positions in other parts of the organization. 
o Coaches team members with a “challenger mentality” by prompting them to engage early and lead with new insights on how to grow the customers’ business.
o Successful teams and team members are recognized and rewarded, both within the marketing organization and at corporate levels.
o Drives cross-team collaboration with the Sales Organization. 
o Sets strategies for managers to enable managers to lead teams.

Analysis of Customer and Market Signals
o Identifies customer needs and market opportunities for enhancements or development of value propositions and marketing strategies via analysis of listening systems, feedback channels, market and industry trends, competitive analyses, and industry-specific requirements.
o Identifies and/or leverages audience type(s) based on customer/beta group feedback for campaigns.
o Understands the archetype of customers (demographic and psychographic behavior) and the geographic scope of the product to reinforce inclusion, accessibility, and consideration of diverse customer needs.
o Determines how to maximize opportunities and goals. Engages with partners to gather input and garner support for Go-To-Market (GTM) strategies and develops deep collaboration and trust with customers.
o Demonstrates understanding of current and future market needs. Creates an economic model for the market to accommodate customer needs and identify opportunities as the environment continues to shift.
o Assesses and evaluates product-market fit based on market map.
o Acts as a thought leader when developing problem statements, forming hypotheses, and performing experiments to test hypotheses and inform decisions on what marketing growth strategies and value propositions to introduce.
o Identifies opportunities of greatest growth value, defines solution options, and proposes a solution roadmap. Evaluates balance sheet to determine how profitable the growth opportunity will be over projected timelines/roadmaps.
o Supports the creation of forecasting models.
o Evaluates how the opportunity will fit within the portfolio (e.g., is it a video game, a movie based on a video game, etc.) to determine growth potential.
o Identifies new total addressable market, market, and buyers.
o Deciphers data through experimentation to determine new growth capabilities.

Marketing
o Responsible for coordinating and setting marketing direction and strategy in the Civilian, DoD, Intel, and Partner markets (Federal).
o Drives partnership with sales team and other teams engaging with the customer (e.g. partners, services, customer success, engineering support, etc.).
o Indirectly drives new business opportunities to achieve ta