Senior Digital Campaigns Specialist

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

Our Digital Marketing team plays a crucial role in connecting our audience with our transformative solutions. We are looking for a highly motivated and detail-oriented Senior Digital Campaigns Specialist to lead our search-based advertising and SEO initiatives. As the Senior Digital Campaigns Specialist, you will own and execute Axon’s search-based digital marketing strategy, ensuring our paid and organic search efforts drive quality traffic, leads, and conversions. You will work cross-functionally with campaign managers, content teams, and analytics stakeholders to optimize campaign performance, improve search rankings, and deliver measurable impact.

What You’ll Do

Location: Scottsdale OR Denver/Boulder OR San Francisco OR Seattle OR Atlanta
Reports to: Manager, Digital Campaigns
Direct reports: None

• Develop, launch, and optimize PPC campaigns in search engine ad platforms, ensuring alignment with broader marketing initiatives.
• Conduct ongoing keyword research to identify opportunities for campaign improvement and expansion.
• Monitor and analyze paid search performance metrics, making data-driven adjustments to maximize ROI. Adjust bids in real time based on pacing and campaign performance.
• Lead SEO strategy, working closely with content and web teams to enhance site performance and advise on high-impact content types, topics, and keywords to improve search rankings.
• Run comprehensive SEO site audits across technical, content, and off-site factors to ensure alignment with best practices, including content optimization, metadata improvements, and link-building efforts.
• Track, measure, and report on campaign performance, distilling insights into clear strategies, testing opportunities, and growth recommendations to key stakeholders.
• Stay up to date with industry trends, algorithm updates, and emerging digital marketing technologies to continuously refine strategies.
• Ensure alignment between paid and organic search strategies to drive cohesive performance across channels.

What You Bring

• 5+ years of experience in B2B digital marketing, managing PPC campaigns and SEO initiatives.
• Deep understanding of search engine marketing (SEM), search engine optimization (SEO), and keyword strategy.
• Advanced experience with Google Ads, Microsoft Ads, Bing Ads, and SEO tools such as SEMrush, Ahrefs, or Moz.
• Familiarity with popular Content Management Systems amd Marketing Automation platforms.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proactive, curious, solution-oriented and highly collaborative mindset.
• Strong copywriting skills with experience crafting high-performing, conversion focused ad and website copy.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.

Join us at Axon and be part of a team that is making a real impact. If you’re passionate about search marketing and eager to drive measurable results, we’d love to hear from you!

Benefits that Benefit You

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 84,375 in the lowest geographic market and USD 123,750 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and em