Growth Lead, House of Atlas

<div class="content-intro"><p>Athena Club is building the next-generation personal care company, and we’re just getting started. Over the past 12 months, we’ve doubled our business, accelerated our retail momentum, and expanded our reach as more customers turn to Athena for beautifully designed, high-performance essentials.</p> <p>We’re redefining everyday personal care through innovation, transparency, and design-led thinking, transforming daily routines into rituals. With strengths in world-class product development, compelling storytelling, and a brand built to stand out on shelf and in culture, we’re entering an exciting new phase of category expansion and national growth.</p> <p>We’re looking for experienced, entrepreneurial leaders who thrive in fast-moving environments, take full ownership, and know how to scale teams, systems, and outcomes. This role is a rare opportunity to help shape Athena Club’s next chapter, driving strategy, execution, and long-term impact as we build an iconic modern personal care brand.</p></div><p>House of Atlas is a men's grooming brand operating as a standalone business within Athena Club Holdings. Built on elevated fragrance and high-performance formulations, the products are designed for a man who has a career he takes seriously and a life that moves fast. Scent is not a finishing touch here. It is the architecture. We are building fragrance franchises that anchor the portfolio, each extending across a family of products that perform at the level he expects and smell like they were worth paying for. He wants a routine that works, and then he wants to get out the door.</p> <p>We are looking for people who have built before and do not need to be told how. Fast-moving, full ownership, no layers between you and the work. This is a rare chance to build something from the ground up inside a business that already has the distribution, the budget, and the runway to do it properly.</p> <p><strong>The Role</strong></p> <p>The Growth Lead owns the commercial engine for House of Atlas. Reporting directly to the GM, this role carries full ownership across DTC, Amazon, and performance marketing, with direct responsibility for budget allocation and unit economics from day one. This is one of the first hires on the team with no layers between you and the decisions.</p> <p><strong>Location</strong></p> <p>New York, NY</p> <p><strong>Responsibilities</strong></p> <ul> <li>Own DTC performance on Shopify: CAC, conversion rate, email and SMS lifecycle, retention, and subscription program</li> <li>Manage Amazon: PPC campaign management, listing optimization, organic share-of-voice growth, and FBA operations</li> <li>Run performance marketing across Meta and Google: ROAS targets, creative testing cadence, and budget a