Regional Marketing Manager- Salt Lake City Area
Kairoi ResidentialAbout the role
Description
Seize Your Career Opportunity at Kairoi Residential
At Kairoi, we create exceptional living experiences at high-performing multifamily communities that deliver long-term value to investors, associates, and the residents who live there. Our larger organizational mission is to provide opportunities with everything we do. The word “Kairoi” (pronounced Ki-roy) represents moments in time when opportunities are seized. Our team empowers, rewards, and inspires the talented people who make these opportunities happen.
What a Typical Day Could Look Like
As the Regional Marketing Manager, you’ll be at the forefront of creating bold, impactful marketing strategies for a growing portfolio of properties. You’ll design innovative campaigns, elevate brand presence, and forge strong connections with residents. By collaborating with property teams, corporate marketing, and top-tier vendors, you’ll drive leasing success, boost occupancy, and make a lasting impact on a portfolio spanning 30,000+ units.
- You are the Strategist!
- Design and manage dynamic marketing strategies tailored to a portfolio of properties across your region, aligning with corporate objectives and market-specific needs.
- Work closely with on-site teams, property operations, and ownership to develop strategic marketing plans and achieve occupancy goals with measurable results.
- You are the Brand Ambassador!
- Be creative! Bring the community brand to life by ensuring it’s consistently and effectively represented across all marketing channels, building a powerful and cohesive presence.
- Drive impactful digital marketing strategies—mastering SEO, SEM, email campaigns, social media, and website performance to increase online visibility and lead generation.
- You are the Innovator!
- Leverage market research and analytics to stay ahead of trends, refine strategies, and uncover new growth opportunities that keep the brand at the forefront.
- Lead exciting regional events, from engaging residents to connecting with the community, driving leasing success and building lasting brand relationships.
- You are the Team Player!
- Empower leasing and property management teams with expert training and support, ensuring flawless execution of marketing initiatives that drive success.
- Team up with top-tier vendors to deliver exceptional creative assets on time and within budget, making sure the brand consistently shines and stands out.
- Collaborate with on-site teams to create and execute property-level marketing plans tailored to each community’s unique characteristics and target demographics.
- You are the Financial Architect!
- Oversee the regional marketing budget with precision, ensuring every campaign delivers maximum impact while staying cost-efficient.
- Monitor and analyze marketing performance through KPIs and ROI metrics, turning insights into strategies that drive success.
The Kairoi Perks Package - All for YOUR Benefit!
- Competitive Compensation. Compensation is based on experience and community. Incentive compensation opportunities are available and are performance based.
- Health & Wellness Benefits. Medical, dental, vision, life insurance, short and long-term disability at an affordable price.
- Retirement Planning. We offer a 401k program with a company match.
- Paid Leave. Exceptional PTO program, paid holidays, floating holidays, birthday day off, and a milestone sabbatical program.
- Discounts. Private discount network that includes discounts on travel, restaurants, gifts, experiences, and so much more.
- Training. We want to help you grow! Be prepared to attend and participate in training as required.
Requirements
Key Skills and Abilities Needed to Succeed in This Role:
- Bachelor’s degree in Marketing, Communications, Business, or related field required.
- Minimum of 5+ years of marketing experience in multifamily real estate required.
- Proven track record in managing large-scale, regional marketing campaigns for multifamily portfolios (preferably over 10,000 units).
- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, social media platforms, email marketing tools).
- Experience with property management software (e.g., Yardi, RealPage, etc.) and lead management systems.
- Strong knowledge of SEO/SEM, PPC, and website management.
- Strong leadership and project management skills, with the ability to manage multiple projects simultaneous
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