Marketing and Revenue Ops GTM Sr. Director

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a Marketing and Revenue Ops GTM Sr. Director to our Marketing Ops team in New York, US! 

The Sr. Director of B2B Marketing and Revenue Ops GTM is the senior leader responsible for designing, managing, and optimizing the go-to-market ecosystem (inbound and outbound) that drives our revenue growth. You will elevate the Go-to-Market function by identifying opportunities to improve conversion through new technologies, automations, and activating data for better segmentation and personalization, ensuring streamlined processes and that our technology stack is highly integrated and governed by robust data infrastructure.
This role operates at the intersection of process design, data analytics, and core technology (CRM, Marketing Automation, Sales Engagement, Data Enrichment and other tools). You will lead the strategic alignment across Marketing and Sales, serving as the architect of the GTM motion and providing executive direction to the technical teams (Data/Analytics and MarTech/Engineering) to ensure all systems support the designed strategy and process.

YOUR IMPACT

• Strategic Leadership & Architectural Oversight:
  
  • Vision & Strategy: Define the multi-year vision and technical roadmap for the GTM technology stack, focusing on scale, integration, and security.
    
  • Cross-Functional Alignment: Serve as the primary technical partner to VP-level leaders in Sales and Marketing, translating their business needs into scalable technical and processes solutions and requirements.
• Advanced Revenue Automation:
  • Process Optimization: Partner with Sales and Marketing leaders to identify manual, high-volume tasks and collaborate with technical teams to design innovative technical solutions to automate them, significantly boosting productivity.
    
  • Growth Experiments: Rapidly prototype, implement, and measure the impact of GTM experiments (e.g., new lead scoring models based on intent, personalized outreach triggered by engagement signals).
    
  • Automation Design: Design sophisticated, scalable workflows for critical revenue processes, including high-speed lead routing, territory assignment, automated data enrichment, and signal-based sales notifications.
    
  • Data Governance: Define required metrics and their definitions, working with Data and Technical teams to ensure necessary events and attributes (firmographics, contact info, engagement and intent data) are being captured in real-time, clean, and consistent way, flowing seamlessly across all GTM tools.
  • AI & Innovation: Act as the team's primary evangelist for AI in Revenue; identify, evaluate, and implement AI-powered tools and strategies to drive personalization, operational efficiency, and deeper analytics.
    
• Technical Management and Resource Alignment:
  
  • Dotted-Line Management: Provide guidance, prioritization, and mentorship to the Data & Analytics Manager and the MarTech/Engineering Specialist, ensuring their projects deliver maximum impact to the revenue engine.
    
  • Prioritization: Establish a structured intake and prioritization process for all GTM technology requests, balancing reactive support with proactive, strategic project work.
    
  • Resource Allocation: Ensure the technical resources under your purview are focused on high-leverage projects that directly influence pipeline velocity and conversion rates.
    
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfor