US Based Sr. Account Manager - Japanese Market

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A lot about you:

Yahoo Inc.'s Sales Org is looking for a Senior Account Manager to join the team. This role requires native-level English & fluent business-level Japanese communication skills (speaking, reading, and writing). 

Leveraging best-in-class platforms, this position will manage global advertising campaigns and proactively recommend optimizations to keywords, audience segments, and creative, landing pages across Yahoo! JAPAN Search and Display and/or LINE Ad.  As an Account Manager, you will "own" a set of our highest-value advertiser accounts together with your Sales and Creative Strategist counterparts from pre-sale, campaign set-up, and optimization. You will work independently to identify, prioritize, and provide necessary service and proactive advice for the improvement of assigned accounts either through best practice implementation, account analysis, and/or category expertise. You will work directly or indirectly with advertisers at all levels of their organization helping to identify opportunities and promote behavior that grows spend and ensures long-term client success. This can include daily interaction as well as preparation and delivery of monthly and quarterly presentations.

This role will work closely with the internal engineering team, creative strategists, and ad operation specialists to help manage, retain, grow, and satisfy our most critical customer business relationships with international clients (both inside Japan and outside Japan) advertising on Yahoo! JAPAN and LINE. 

Responsibilities:

• Manage, develop and fulfill our client business relationships with global clients who advertise on Yahoo! JAPAN and LINE Ad platforms.

• Build and maintain deep relationships with global advertisers in Japan, the US, EMEA and APAC.

• Assist with projects at relevant stages of business development, facilitating the client's understanding of the onboarding process and ensuring projects progress as planned.

• Regularly engage with clients to up-sell to existing advertisers, cross-sell new products, and provide day-to-day support to achieve client goals.

• Demonstrated experience effectively optimizing marketing campaigns by analyzing performance and recommending adjustments to key performance drivers

• Create reports and presentation decks for clients to inform them of their campaign performance.

• Optimize campaigns by analyzing ad performance, recommending adjustments to key performance drivers and enhancing bidding strategies.

• Respond to general and specific client requests including billing inquiries, campaign inquiries, bidding requests, relevancy questions, etc.

• Collaborate with the engineering team to execute client requests that require technical support.

• Collaborate with global business partners located mainly in the US and Asia on proposal development, presentations, selling into new business and assisting with up-selling existing clients.

• Maintain and update proficiencies in Japan and global digital marketing space

• May require travel abroad to Japan and Asia.

 

What we’re looking for:

• Fluent in English and Japanese, English and Japanese verbal & written skills, must be able to conduct business in English and Japanese (N1 Japanese level strongly preferred).

• 3+ years of experience working in digital marketing, Search Engine Marketing preferred.

• Strong understanding of all aspects of digital marketing, including best practices for campaign optimization and management, and a willingness to stay up-to-date with the latest trends in the industry

• Familiarity with Yahoo! JAPAN advertising products, LINE Ads/)Official Accounts and/or Google advertising products.

• 3+ years of experience in client-facing role(s) in online advertising. 

• In-depth understanding and ability to analyze client ROI/CPA goals and data, media buying cycles, product/service refresh plans, marketing concepts, target demographics, etc.

• Ability to solve complex problems and identify opportunities through in-depth analysis, category expertise, and critical thinking

• Project management skills and the ability to set correct priorities while overseeing multiple projects.  

• We are always trying to develop and grow our business. Therefore, it is crucial to have a flexible and proactive startup mindset. We are looking for people who can