Sales Specialist - Senior Living

 

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

COMMUNITY NAME

Northern Virginia Metro Area - Fairfax

Job ID

2025-229348

JOB OVERVIEW

The Sales Specialist is responsible for supporting the marketing and sales planning and execution for the communities to which they are assigned. The Sales Specialist is delegated significant and discretionary powers to market their assigned communities. Individuals are expected to customarily and regularly exercise discretion and independent judgment in administering the business affairs of their assigned communities that relate to marketing and sales. The Sales Specialist is expected to perform the role of the Director of Sales at their assigned communities. This includes developing a Quarterly Sales Plan, managing the lead database, and advancing leads through the sales process with the objective of reaching & maintaining budgeted occupancy and revenue goals.

RESPONSIBILITIES & QUALIFICATIONS

  Responsibilities:

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:

 

People

• Provides one-to-one support to DOSs as assigned by their Regional Director of Sales
• Ensures that all team members in the community understand that sales is everyone’s responsibility and are knowledgeable and trained in their role of Marketing and Sales
• Provides marketing and sales leadership to all team members
• Delivers training on sales-related topics as directed by their Regional Director of Sales

Product

• Demonstrates a strong understanding of the senior care market and Sunrise’s niche in that market, especially the local competitive environment
• Ensures that all model rooms meet guidelines in terms of layout and décor
• Reviews and facilitates the Move-In Packet with the resident and /or family
• Facilitates and coordinates the Resident Assessment with Resident Director of Care, Assisted Living Coordinator and/or Reminiscence Coordinator
• Oversees and manages the move-in process as outlined in the Resident Move-In and the Suite Readiness checklists
• Ensures all Sunrise and state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident
• Overall oversight of the resident’s administrative files to ensure fully prepared according to Sunrise and state specific regulatory requirements

Profit

• Assists in the presentation and value of Sunrise’s products and services for our residents, families and team members and targeted referral sources
• Understands and manages the department budget to include labor and other expenses and its impact on the community’s bottom line
• Reviews monthly financial statements and implements plans of action around deficiencies
• Studies the market and contributes to the creation of a dynamic, successful Quarterly Sales Plan
• Uses discretion and independent judgment in identifying referral sources and how much time to devote to particular marketing strategies
• Maintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current
• Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment
• Strives to meet/exceed targeted occupancy & sales
• Leverages multiple revenue drivers (pricing, inventory, services, etc) that drive the top line
• Generates leads and move-ins from targeted referral sources
• Plans and executes presentations to professionals
• Plans call objectives
• Clearly articulates the benefits of referring to Sunrise Senior Living
• Creates, updates and implements Quarterly Sales Plan while assigned to that community
• Assists community in conducts bi-annual competitive market research ranking and analysis and accurately reports data on the competitor