Director, Product Marketing (Remote)

We’re looking for a talented, creative, and energetic Director of Product Marketing who can help us reshape fleet management. You will lead our PMM direction and playbook, guiding our small and mighty team of product marketers. You’ll focus on deeply understanding the needs of our customers and the broader fleet management market – and ensure their voices are reflected in our product strategies, value props, and marketing activities.

You will report to the VP of Product, and collaborate closely with Product Management, Marketing, Enablement, and other leaders across Fleetio on strategy, planning, and execution.

What’s Fleetio?

Fleetio (pronounced "flee-tee-oh”) is a leading provider of fleet management SaaS that helps organizations of all sizes track, analyze, automate, and manage their vehicles and equipment. With a purpose-built, easy-to-use, and comprehensive suite of tools and features, Fleetio makes it easy for fleet managers to optimize their operations, reduce costs, and improve safety and compliance.

We’ve become a trusted partner for thousands of businesses across the globe, from small startups to large enterprises. With a focus on innovation, customer success, and sustainable growth, Fleetio is on a mission to transform fleet management.

What makes us special, you might ask? We’ve been remote-friendly since 2012 and have won Birmingham Alabama’s Best Places to Work four years in a row. We have over 200 employees all over the United States, Canada, and Mexico. We raised a $21M Series B in late 2020 and have over 4,700+ paying customers in 70 countries. We’re on an exciting trajectory as a company and we’re ready for you to join us.

More about our product and company:

• Fleetio product overview video: https://www.youtube.com/watch?v=IlvIbwZT3oU
• Our careers page: https://www.fleetio.com/careers
• Check us out on Glassdoor (i.e., people love working here): https://www.glassdoor.com/Reviews/Fleetio-Reviews-E1745407.htm

This is a full-time role that can be held at our HQ in Birmingham, Alabama or remotely anywhere in the continental United States.

What you'll be doing

• Lead go-to-market strategies and plans for new product and feature launches to create demand, and drive product adoption and business growth.
• Craft differentiated messaging and positioning that continuously resonate with our customers and target market.
• Uncover insights and drive programs for Voice of Customer, Voice of Prospect, and Competitive Intel to sharpen our product roadmaps and up-level our customer-facing strategies.
• Lead market research and analysis to identify market trends, understand unmet needs, pursue zero-to-one opportunities, and protect and differentiate our brand.
• Serve as a public-facing subject matter expert, including delivering public presentations at live and virtual events, conducting interviews with the media, and being quoted in publications and press releases.
• Oversee communication of new features and other important information to the customer base, from our website to our tweets – and everything in between.
• Drive and collaborate cross-functionally on pricing, packaging, and monetization strategies.
• Partner with Product Management to continuously gather customer insight, create effective feature/product launch and expansion plans, achieve successful product adoption, establish success metrics, facilitate commercialization, optimize onboarding, and communicate product roadmaps.
• Collaborate with Marketing on ICP and persona development, segmentation, demand generation, creative, naming, PQLs/PQAs, content generation — and campaigns that drive new signups, expansion, and/or product adoption.
• Collaborate with Enablement and customer-facing teams to support lead generation, sales efficiency, ensure customer satisfaction, user education, simplify support, and drive revenue growth.
• Collaborate with Sales to transform competitive intel into battle cards that improve objective handling and zero in on Fleetio’s winning value proposition.
• Ensure we are finding and reaching users and customers in their journey with the right message at the right time — defining what to promote, who to target, why anyone should care, and on which channe