Manager, Athlete Marketing

Company Description

Red Bull gives wings to people and ideas. In this role the Athlete Marketing Manager (AMM) enables our athletes to progress in their sport and fulfill their dreams. It is the AMMs task to bring the global brand of Red Bull to life on a regional level through athletes, athlete projects, and athlete marketing initiatives. The Athlete Marketing Manager will build and control Red Bull's presence in the region's sports universe by leveraging branded athletes as tools to expand the consumer base and create clear brand points of differentiation.

Job Description

ATHLETE MARKETING

Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy

Find new talent and ensure the best US athletes are on the radar and poised to be on the roster

Create a marketing, communication, and performance plan for each managed athlete

Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution

Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights

Conceptualize and execute innovative and "sport-changing" athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome

Drive external communication of branded and on-message athlete stories through collaboration with internal partners communications, digital, and Red Bull Media House – across multiple platforms – editorial communications, social media, and partners

Proactively leverage and use international athletes traveling and competing in the region

Partner with Regional Sports Marketing and Sports Event Marketing teams to operate a "Friends of Red Bull" program with key opinion leaders in the region's sports universe that builds an authentic product and brand connection

Work with athlete's "circle of trust" and partners to create additional outcome and opportunities to extend the product and brand message

Plan, set, and control assigned budgets

ATHLETE PERFORMANCE MANAGEMENT

Execute baseline goal setting, planning, and performance management for each managed athlete

Track, evaluate and manage bi-annual sports and marketing goals with each athlete

Individually access and evaluate each managed athlete's career plan and professional surroundings (trainers, coaches, agent, family, other team managers, terrain, off/on season, equipment, and innovations)

Integrate appropriate and innovative performance solutions to an athlete's program

Ensure each managed athlete is knowledgeable about product usage and the brand

Create realistic performance parameters for the term of each athlete agreement and track and evaluate the ongoing results

Recognize/evaluate athlete performance problems and propose solutions or termination plans

ADMIN/DAY TO DAY WORKFLOW

Service athletes

Collaborate and work in team environment with other AMMs, SMMs, and internal stakeholders

Own and manage athlete budgets and assigned projects

Work with risk management and legal departments to facilitate all necessary agreements with outside parties according to Red Bull standards.

Support region's Sports Marketing Manager and team, as well as HQ Director of Athlete Marketing in building annual business plans

Qualifications

3-5 years of sports marketing experience

Experience with exposure and involvement with multiple sports scenes and playgrounds

Proven track record of strong planning, organizational, and project management competencies

Strategically minded

In-depth knowledge of sports management and the sports industry

Can demonstrate a creative mind – openness to new scenes, ideas, processes, innovation, and possibilities

Entrepreneurial spirit - Autonomous, self-starter with a focus on results and consumers

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.