Consumer Experience and Media Lead Nestlé Waters Zone EUR H/F

<p>Fondée en 1992, la société Nestlé Waters en France, filiale du groupe Nestlé, regroupe les activités de l’eau minérale naturelle. Nous sommes leader national du marché de l’eau minérale naturelle en France et présents dans la plupart des réseaux de distribution avec un portefeuille de marques iconiques comme Perrier®, Vittel® et San Pellegrino. </p><p>Nestlé Waters et ses collaborateurs s’engagent en faveur de la création de valeur partagée sous des formes très diverses au bénéfice de la société : promouvoir une hydratation saine, collaborer avec les acteurs locaux pour protéger les ressources en eau partout où nous opérons et viser à réduire l’impact de nos emballages sur l’environnement. </p><p>Vous souhaitez en savoir plus ? Rendez-vous sur notre site Internet à l'adresse www.nestle-waters.fr et suivez nos actualités sur twitter @NestleWatersFra </p><p><span><b>At a glance</b></span></p> <p> </p> <ul> <li>Permanent contract - Full time</li> <li>Location: Issy-les-Moulineaux (92) in France / but some flexibility TBD</li> <li>BAC+5 business school/university education with c. 10 years of experience in Digital and/or Media agency</li> <li>A remuneration package consisting of a fixed salary over 13 months, a variable salary, profit-sharing and a share in the company's results, as well as numerous other benefits</li> </ul> <p> </p> <p><span><b>Our offer</b></span></p> <p> </p> <p>Responsible for coordinating and co-leading a <b>holistic consumer experience strategy to enhance digital acceleration and media performance</b>.</p> <p>The role plays a <b>critical dual function in driving the category CX and holistic Media Strategy</b>, focusing on <b>Consumer Centricity and improving the end-to-end Consumer Journey through data-driven decisions</b>. The Category CX &amp; Media Lead provides <b>support for above-market campaigns (for International Business Units), guidance for local media plans, and strategizes media investment allocation across markets and brands, up to its execution with the support of the media agency.</b> The goal is to continuously measure, adjust, and improve the drivers that enhance the consumer experience and drive regenerative performance and growth, leveraging the fundamental Media Principles<br/>  <br/> The role <b>coaches 2 functional reports experts</b> (from IBS Team) and should manage <b>internal </b>(Digital &amp; Media Waters community) and<b> external stakeholders</b> (Media Above Market teams). <br/>  <br/> This role requires a <b>deep understanding</b> of consumer behavior, consumer experiences practices, consumer data, strong analytical skills, consumer-centric mindset, and the ability to collaborate effectively with various stakeholders, in a <b>multimarket and multicultural environment</b></p> <p> </p> <p><span><b>Your day-to-day tasks</b></span></p> <p> </p> <ul> <li>Support<b> implementation of Fewer, Bigger, Better strategy </b>through Category holistic media strategy and measurement, including Retail Digital Media &amp; Search.</li> <li>Strategize <b>media investment allocation </b>across the category portfolio, markets and brands.</li> <li><b>Integrate MMMs &amp; media performance learnings</b> and data into portfolio and brand media planning process for above-market and in-market usage, in collaboration with Category CMI team.</li> <li>Jointly <b>approve briefs with Category Marketing Team as part of BEP process</b>, providing consultation to marketing teams.</li> <li><b>Collaborate with Business Units to develop above-market campaign </b>ideas into local media planning guides and strategies, delivering media toolkits to markets.</li> <li><b>Provide KPIs, benchmarks, and overall targets to brands and markets, </b>offering guidance on measurement approaches and success criteria in campaigns.</li> <li><b>Partner with publishers</b>, including digital partners like Google, Meta &amp; Tik Tok, to ensure brand teams and agencies have access to best practices, media performance results, and trends.</li> <li><b>Work with CDT &amp; eCommerce teams on Retail Digital Media plans,</b> ensuring alignment with brand media and sharing insights from the CDT/eCommerce community.</li> <li><b>Integrate holistic Search strategy with overall media strategy</b> at portfolio and brand level, partnering with the Category Search expert and providing performance KPIs based on campaign and media objectives.</li> <li><b>Manage the relationship with the Category above-market media agency</b>, prioritizing support for brand teams.</li> <li>Lead above-market digital marketing and media analytics strategy, <b>providing visibility into campaign and brand media performance</b>.</li> </ul> <p> </p> <ul> <li><b>Develop and implement category CX strategy</b> aligned with business objectives and zone’s ambitions, equipping the category with necessary processes, tools, data, and technologies for scale and efficiency.</li> <li>Establish <b>a data-driven decision-making culture</b>, enabling holistic data