Manager, Paid Search

Company Description

We welcome remote candidates who reside within the U.S.

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

As an SEM Manager you will manage paid search campaigns for one of Merkle's long-standing clients. You'll work under the direction of the Paid Search Director and with a variety of team members. You will be the go-to resource for our clients, lead the daily strategic management of complex SEM campaigns, manage the account team, and act as the central hub of collaboration across different departments/resources all the while satisfying client goals. We're looking for intelligent people who can represent Merkle, develop the strategy behind category defining SEM programs, ensure service delivery to our clients, and participate in a manner that ensures a trusting and lasting relationship.

Responsibilities

Search Campaign Management:

• Perform daily campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion
• Be the main contact for your client, internal departments, and third-party providers
• Lead collaboration and facilitate discussions, planning, and project management
• Contribute to the development of market strategies for Paid Search campaigns, including developing strategic roadmaps, test plans, and risk/benefit analysis
• Analyze results and develop applicable insights

Analysis, Thought Leadership & Communication:

• Use analytical reasoning and data analysis to manage campaigns. Communicate findings to your client
• Develop and deliver client-facing materials, such as presentations, Point of Views, business cases, and performance reports
• Work with client teams to identify and understand needs, campaign performance goals, and opportunities to grow the relationship

Teamwork & Project Management:

• Mentor SEM Specialists supporting your accounts, communicate task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core areas or responsibilities
• Monitor and share industry news, online marketing trends, industry tools, and internal cross-team insights

Qualifications

Search Engine Marketing (SEM) and Business Experience:

• 3+ years of Search Engine Marketing (SEM) experience, agency experience is a plus
• Experience managing SEM campaigns in Google Ads & Microsoft Ads
• Experience outside of SEM - we often work with Google Ads Display, YouTube, Twitter, Facebook, Amazon DSP, etc.
• SA360 experience and/or certification

Analytical Skills:

• Data analysis and problem solving skills - ability to draw conclusions and create strategic recommendations based on findings
• Microsoft Excel skills: pivot tables, Vlookups, and chart building. Working knowledge of Data Studio is a plus.
• Additional SEM software skills is a plus (e.g. Tableau, Kenshoo, Marin, Hitwise, etc.)

Project Management:

• You know when to self-solve vs. when to seek guidance, and aren't afraid to ask for direction from the experts that surround you
• You're organized, able to balance client timelines and needs, possibly across multiple clients

Additional Information

The anticipated salary range for this position is $59,000-92,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit d