Associate Director, Global Solutions
MediabrandsAbout the role
Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Position Overview
We are seeking an accomplished Sr. Data and AI Strategist to join our growing Data & AI services team at Kinesso! In this role, you will act as a trusted advisor, enabling clients to leverage data, AI, and marketing technologies as critical assets for business success. You will lead the delivery of transformational consulting engagements that enhance customer understanding and accelerate growth. With a focus on Data and AI-driven Marketing Transformation, you will work alongside multidisciplinary teams across industries and geographies, driving innovative, data-first solutions and uncovering new opportunities for client growth. This leadership role demands a strong consulting background, strategic thinking, and a proven ability to deliver solutions that drive measurable business impact.
Responsibilities
• Deliver Data and AI strategy consulting engagements, delivering impactful, best-in-class solutions that establish a strong data foundation for digital and marketing transformation.
• Assess clients' key business priorities and evaluate their data and AI capabilities to guide their journey toward advanced data intelligence and marketing maturity.
• Develop tailored, actionable recommendations leveraging best practices in customer data, AI, and analytics, including:
• Strategic use of Customer Data Platforms and data management tools.
• Deployment of AI and analytics capabilities for marketing and business impact.
• Ensuring data quality and governance frameworks are implemented effectively.
• Designing scalable identity strategies and consent/preference management.
• Enabling activation through data clean rooms, measurement, and attribution.
• Deliver clear findings in professional deliverables, including prioritized use cases, gap analyses, solution architectures, future state designs, and actionable roadmaps.
• Collaborate with cross-functional teams, including data strategists, analysts, experience experts, and technical specialists, as well as partners' SMEs and solution architects.
• Stay ahead of industry trends, emerging technologies, and best practices to ensure solutions remain cutting-edge and relevant to client needs.
Required Skills and Experience
• 5+ years of experience in strategic consulting, with a focus on data strategy, AI, and marketing transformation.
• Demonstrated success delivering data-driven projects that drive measurable business outcomes and client growth.
• Proven expertise in leveraging customer data (1P, 2P, 3P) to enable marketing innovation and organizational adoption.
• Strong experience in data-driven marketing, including campaign development, measurement, and optimization.
• Working knowledge of the Martech ecosystem, including Customer Data Platforms, cloud-based data platforms (e.g., Databricks, Snowflake), and journey orchestration tools.
• Ability to translate business challenges into data and AI strategies and actionable solutions.
• Exceptional communication and presentation skills, capable of influencing both technical and non-technical stakeholders.
• Experience working in cross-functional and intercultural teams, with strong interpersonal and organizational abilities.
Desired Skills and Experience
• Familiarity with machine learning, statistics, or empirical economics, and tools like Adobe/Google Analytics and data visualization platforms (e.g., Power BI, Tableau).
• Understanding of digital touchpoint data (e.g., cookies, device IDs) and its implications for customer data strategies.
• Experience in Media and AdTech, with a strong
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