Vice President, Client Partner

VP, Client Partner

A career that makes a difference!

RKD Group, a direct response marketing and advertising agency, is seeking a Vice President (VP), Client Partner to achieve breakthrough results that make a positive impact in this world. By joining our team, you become an integral part of that mission. With our headquarters located in Dallas, Texas, RKD Group is a remote-first company that has helped hundreds of nonprofits raise billions of dollars to fulfill their missions. 

The VP is a valued partner in identifying strategic direction for clients, their assigned business unit and the agency. They provide strategic leadership on change management initiatives, client retention, the identification and exploration of organic and new revenue growth opportunities, and the development and marketing of new services. Using solid business judgment, strategic and innovative thinking, the VP maintains long term relationships with a group of clients and engages the agency in pursuing increased client success. 

Responsibilities and Expectations:  

• Responsible for developing and activating the long-term vision, mission, goals and objectives for clients and client services team, in collaboration with the Senior Vice President, Enterprise. 
• Leads overall direct response marketing strategic direction for a group of agency clients and leads clients’ strategic goals within the broader agency and business context. 
• Identifies opportunities to foster deeper client relationships through sound strategic rationale and assists the team in guiding its development. 
• Leads cross-capability teams to deliver and sell creative thinking and powerful multichannel solutions that increase net revenue for clients year-over-year. 
• Partners with client and agency teams to develop strategic annual and long-term (3-5 year) client growth plans, with projections. 
• Effectively creates and interprets analyses to support marketing recommendations. 
• Monitors client programs and projections monthly by comparing actual results vs projections.    
• Provides strategic counsel and leads contract negotiations.   
• Leverages existing metrics and develops new metrics that support decision making, improve campaign and annual performance, and guide the creation of new initiatives and opportunities. 
• Closely works with the sales/client service team and provides leadership, guidance and coaching for the Account Directors, Account Supervisors, Account Managers & Account Executives. 
• Oversees continuous improvement of the analytics and reporting that provides visibility into opportunities to improve employee engagement and client retention. 
• In partnership with the SVP, Marketing Team, Partnership & Growth Team, SVPs of Strategy, and Senior Management Team, leads the effort to foster organic and new business growth from his/her assigned business unit. 
• Responsible for identifying and building positive industry-wide relationships with other service providers, trade associations and consultants to benefit both our clients and agency.    
• May speak/present at industry conferences, and author white papers. 
• Closely interacts with the SVP, senior strategy team members, VP of Data & Analytics, media, creative, and production staff to produce stellar results. 
• Oversees administrative functions including annual and long-range planning and forecasting, budget management, talent assessment and development planning. 
• Updates senior management on key issues and identifies at-risk potential. 
• Coaches and mentors Account Directors. 
• Builds stellar, long-lasting client relationships that are marked by respect, trust, credibility, and is perceived by the client as a business, strategic partner.  

Qualifications, skills, and experience:

• 15+ years of experience developing and executing direct response marketing strategies for multiple clients with their last position at a senior management level preferred. 
• 10+ years’ experience in CRM, and multichannel programs preferred. 
• 10+ years of experience providing strong leadership, management, and growth development to a department preferred.   
• 5+ years’ agency experience preferred. 
• Exposure to and experience with integrated multichannel direct response 
• Nonprofit experience a plus, fundraising experience, including major gifts a plus. 
• Proven ability to deliver in high pressure environments. 
• Creative strategic thinker who is future oriented and can articulate possible plans and consequences. 
• Proven record of successfully navigating through and collaborating withi