Sr. Marketing Communications Director, Philadelphia

Overview

Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives.  Here at the American Heart Association, you matter and so does your career.

 

The American Heart Association has an opportunity for a Senior Director of Communications in Philadelphia, PA. 

The Sr. Director will be responsible for the overall communications strategies, marketing programs and events for the Philadelphia market. Supervises 1 Communication Director and oversees the development and implementation of communications programs supporting strategic priorities set by Executive Director in the Greater Philadelphia market.

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.org.

Responsibilities

Responsible for developing and maintaining strong media relationships and partnerships. Quickly and expertly handles sensitive information and issues; effectively and calmly handles crises. Participates in the planning and development of cause-marketing plans. Leads the organization's response to internal and external crises and critical issues. Works collaboratively with leadership team of Philadelphia to lead all aspects of how communications can support and impact the strategic goals of the American Heart Association. Oversee advertising and public service campaigns. Works with regional volunteers, customers, and staff leadership, regional staff, news media, outside organizations and the public to improve the American Heart Association’s image and disseminate the association’s key messages.

Provides mentorship and direct supervision for the Communications Director. The Sr. Communications Director reports directly to the Executive Director in Philadelphia. 

 

In this role, you will be responsible to:

• Working with Executive Director to articulate the vision and direction for the Greater Philadelphia communications strategic plan. Supervises overall planning for the communications function. Leads communication staff in the development of effective communications plans for organization's key initiatives.
• Responsible for activities in the functional areas of local and regional-level implementation of cause-marketing initiatives, media relations, public relations, media advocacy, issues, and crisis management and, where applicable, advertising targeting the public.
• Coordinates the implementation of local marketing and public relations campaigns, such as acute event, women and heart disease, childhood obesity, stroke, and physical activity.
• Works with local staff to assure knowledge of and adherence to branding guidelines and leads the organization's master brand and cause sub-brands to ensure successful implementation across the region. 
• Partners with other senior staff to fully integrate and localize each cause for the region.
• Works with the Executive Director and leads marketing and development staff with effective communications and marketing plans for implementing the organization's campaigns in the Greater Philadelphia market (luncheons, galas, walks, etc.). Leads marketing, communications staff to implement initiatives.
• Assures integration of organizational focus and key messages across all communications, marketing, and event activities, including public and media relations, advertising, and media advocacy.
• Collaborates with Executive Director and senior leadership team to develop strategies for promotion of key fundraising events and marketing initiatives. 
• Protects and enhances the Association’s image and leads the organization in generating greater passion about the organization.
• Leads staff with diverse functions/skills. Management includes developing integrated goals and performance standards; mentor and counseling staff; interviewing, hiring, and training staff; evaluating staff performance, and empowering team members to lead and champion our initiatives

Qualifications

Want to move your resume to the top, here are some of the requirements:

• University/College degree or equivalent experience plus focus on communications, public relations, journalism, or related field preferred.  
• 5 years of experience in public relations communications,