What the role is about:
We're hiring a founding General Manager for our New York adult-use cannabis delivery and retail business.

This is a 0-to-1 job. We're launching with one licensed dispensary and an e-bike courier model, then expanding across the city. You'll be the first operating leader on the ground and you'll own the market outcome: launch, facility readiness, hiring, delivery operations, compliance, customer experience, product mix, marketing, P&L, and growth.

You won't run this from a spreadsheet. The right person can set strategy on Monday and walk a construction punch list on Tuesday. They check inventory variance, troubleshoot routes, help pack orders when it matters, and run the P&L. You are the single point of accountability for making New York work.

What impact you'll make:

• Own the full New York market P&L, including revenue growth, gross margin, labor, delivery costs, inventory shrink, operating expenses, and profitability
• Lead the launch of the first dispensary and delivery hub, including facility readiness, vendor coordination, security setup, and opening procedures
• Build and execute the operating roadmap to scale from a single location into a multi-unit market.
• Develop and implement local go-to-market strategies focused on customer acquisition, retention, marketing, and delivery zone expansion
• Build strong vendor relationships and optimize product assortment, pricing, and promotional strategies
• Recruit, hire, train, and develop the founding team while creating a culture of accountability and high performance
• Design labor models, onboarding programs, operating procedures, and leadership development pathways
• Oversee all last-mile delivery operations, including dispatch, routing, courier performance, safety, and cost optimization
• Establish and maintain SOPs for fulfillment, inventory management, age verification, manifests, and compliance requirements
• Ensure audit-ready operations and implement strong inventory controls to minimize shrink and product diversion
• Partner cross-functionally with Compliance, Legal, Finance, Product, Marketing, and Buying teams.
• Own the customer experience by managing service recovery, customer feedback, and continuous operational improvements
• Leverage data, KPIs, and technology to forecast demand, optimize labor, improve profitability, and drive operational efficiency

What you've accomplished:
Required

• 8+ years in operations, general management, retail, logistics, delivery, marketplaces, restaurants, or fulfillment
• 3+ years managing teams that include hourly employees. Experience managing managers strongly preferred
• Real ownership of a business line, market, site, region, or P&L
• Experience owning growth, launch, GTM, merchandising, category performance, or local-market strategy
• Strong commercial judgment, with real practice making tradeoffs across growth, margin, COGS, inventory depth, pricing, and customer experience
• Proven ability to launch or scale an operation with limited structure
• Stro