Head of Marketing and Member Communications

POSITION PURPOSE

The Head of Marketing and Member Communications works with the Managing Director, Leadership Team, and other YPO leadership to build and align stakeholders around the strategy, budget and execution of YPO's Marketing and Communications department. The Department’s mission is to foster meaningful connection, engagement, and alignment among members by delivering timely, relevant, and actionable information that reinforces YPO’s values, deepens member culture, and drives participation in YPO’s offerings.

PRIMARY RESPONSIBILITIES

Bridging Business Strategy with Marketing Strategy and Execution

Connect the Global Board’s strategic vision and Managing Director’s and Leadership Team’s goals to marketing strategy and execution, translating high-level objectives into aligned processes, structures, assets, and teams. Lead the development and execution of a global member engagement and events marketing strategy that drives operational structure, streamlines workflows and increases registration and engagement. Understand and develop life cycle, global, and other segmentation strategies for the membership. Oversee global marketing budget to ensure effective resource allocation and campaign performance.

Building Organizational Capability

Lead a high-performing, remote marketing team across multiple time zones with a focus on collaboration, data-driven results, innovation and accountability. Identify and advocate for ways to embed results orientation, process alignment, and client service into the marketing and communications team.

Modernize Marketing Technology

Work with Chief Product and Technology Officer to modernize YPO’s marketing to create personalized, relevant messaging for all audiences, ensuring responsible use of AI where useful. Drive innovation in member engagement, campaign strategy, content development and brand storytelling to elevate brand visibility and impact. Evaluate and deploy marketing automation tools. Enable champion data-driven decision-making through analytics, performance tracking and reporting.

Foster Cross-functional Collaboration

Align stakeholders and business teams to amplify impact. Establish collaborative planning tools (e.g., joint calendars, integrated campaign briefs) that bring transparency and coordination to distributed marketing efforts.

Shape Brand Positioning and Messaging

Ensure consistency, resonance of voice, and impact across all channels. Empower business units and projects to use centralized brand tools, templates and guidelines—while preserving flexibility to adapt to individual project needs. Oversee brand reputation and public relations strategy, including global crisis communication plan to protect and strengthen the organization’s global brand image.

Drive Operational Excellence

Lead the team toward seamless execution of member engagement, marketing, and communications operations, and lead continuous improvement by streamlining, aligning, standardizing, and building stakeholder buy-in for processes and organizational structures.

Drive Global Relevance

Build organizational capability to customize campaigns regionally and nationally. Build geopolitical sensitivity, engaging with translators and agencies as needed.

Lead Change

Craft and deliver clear, timely, and strategic communication of critical changes in policies, processes, and practices as well as other organizational developments, ensuring transparency and alignment. Drive continuous improvement.

SKILLS/COMPETENCIES

• Superior and structured written and verbal communication skills, with ability to present effectively.

• Expertise in modern marketing and communications best practices and technologies, including AI, personalization, and marketing analytics technologies.

• Service orientation, with a proactive, problem-solving approach that develops positive relationships and aligns solutions.

• Manages trade-off decisions and competing priorities, balances member and internal stakeholder needs with organizational priorities, manages across functional expectations, and clearly articulates the rationale behind decisions.

• Connects people, programs, and information to integrate, influence, partner, and foster strategic trusted advisor relationships with members and all levels of the organization.

• Navigates ambiguity and manages conflict in a frequently changing environment while bringing a sense of calm to the team.

• Highly ethical work standards and discretion regarding confidential information.

• Fosters cross-departmental collaboration, information sharing and goal alignment.

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