Digital Marketing Specialist

Why Work for Park Lawn Corporation?

Service

• At every level, our dedicated team members display a strong work ethic and commitment to our core values, respect for the family, the profession, and the individual.
• Work with leading experts in the funeral and cemetery profession.

Benefits

• Financial assistant programs encouraging employees through education and development in industry related subjects.
• Robust Health and Welfare Plans, and savings account options, designed to support your personal needs, enhance well-being and help navigate life’s challenges.
• Rich 401k and Roth Retirement Plan options available for both Full Time and Part Time employees along with a Company Match.
• Variety of Vacation, Personal Days and Sick Days based on your role emphasizing the importance of physical and emotional replenishment for our team.
• Employee Discounts on services, merchandise, and property to help our team members in their time of need.

Culture

• We value honesty, courage, integrity, ethical behavior and the development of personal growth.
• We are rooted in the communities to provide a personal touch to every family we serve.
• We believe in the value of funeral and cemetery service, drawing on decades of experience to create the best experience for our families.

Summary/Objective

This role will work with operational leadership to grow the digital media strategy for Park Lawn. This role will develop comprehensive digital marketing strategies across SEM/SEO, social media, display advertising and consumer campaigns through research, platform determination, bench-marketing, messaging and audience identification aligning with Park Lawn’s mission and vision.

Essential Functions

• Develops, executes, and manages paid and organic content strategies across Google Ads and Meta (Facebook/Instagram)
• Optimizes ad campaigns using the latest technology and digital platforms.
• Assists Location Managers with managing marketing budgets effectively, ensuring optimal allocation and spend efficiency across campaigns and platforms
• Creates and refine custom audiences, leveraging first- and third-party data to drive targeted results
• Conducts A/B testing to measure performance, optimize ad creatives, and boost engagement
• Provides comprehensive reporting on campaign performance, including detailed data analysis, insights, and actionable recommendations for improving future campaigns
• Presents campaign results and strategic insights to businesses, ensuring transparency and clarity in all communications
• Stays up-to-date on digital marketing trends, platform updates, and best practices across various verticals
• Other projects and duties as assigned.

Competencies 

• Excellent Interpersonal, Communication and presentation skills.
• Strong Organizational skills.
• Budget Management.
• Detail Orientation.
• Teamwork Orientation.
• Customer Service Orientation.
• Time Management.

Required Education, Experience, Certifications and Licensure 

• Bachelor’s degree in Marketing, advertising, business or a related degree or equivalent years of experience.
• 3+ years of experience in digital marketing with a focus on paid and organic strategies
• Certifications in Google Ads, GA4, or Meta Ads, preferred
• Knowledge of other digital platforms and tools, a plus.
• Strong proficiency in Google AdWords, Google Analytics 4 (GA4), Meta Ads
• Excellent analytical skills, with the ability to interpret complex data and derive actionable insights
• Geofencing Expertise, a plus.
• Valid state issued driver’s license in good standing and acceptable driving record required. 

Additional Eligibility Qualifications

• Ability to read, write and speak English fluently. Bilingual is a plus.
• Effective and professional communication skills, with an emphasis on verbal skills.
• Familiarity with ad managed campaigns, Google Ad Words and current SEO optimization trends.
• Ability to self-start and embrace innovation.
• Knowledge of managing advertising campaigns through key online social platforms.
• Knowledge of Microsoft software products.
• Ability to manage multiple assignments at once, multi-task across projects, and effectively prioritize each.
• Highly focused on process development and adherence.
• Ability to see potential issues and risks and communicate them to the IT T