ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education for the prevention and treatment for HIV.  We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.  We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV Healthcare has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those at-risk or affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV Healthcare isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

Being part of ViiV Healthcare is something special. The focus of the organization couldn’t be clearer – in everything we do, we fight to limit the impact of HIV on the 36.9 million people living with the virus, and to understand how best to prevent and treat the disease.

As Consumer Marketing Director, Cabenuva, you will lead DTC creative and media strategy, execution, and measurement.  Our candidate should have a passion for marketing and the ability to work across multiple stakeholders and external agency partners. We are looking for a strong business owner to leverage data to make smart strategic choices and media allocations that will generate results. You will manage a team of 3 marketing managers, and a large budget. The role reports to the Sr Director Consumer Marketing ViiV Healthcare.

This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) with 2-3 days in office & eligible for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!

Research Triangle Park | Where People + Ideas Converge (rtp.org)

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following…

• Effectively partner with brand teams and matrix partners to help meet brand objectives
• Develop effective consumer/patient strategies, campaigns and tactics to drive brand growth
• Manage media plans to ensure effective and efficient investment
• Measure and continually optimize all investments; effectively manage large budget
• Ensure effective relationships with multiple agencies (creative, media, CRM, and patient ambassadors), and build collaboration and integration across agency teams
• Lead and develop team of Marketing Managers
• Lead strategies and tactics to address implementation challenges

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s Degree & 6 plus years of pharmaceutical experience to include HCP and/or patient marketing
• Knowledge of core product marketing principles and campaign execution
• Experience identifying customer insights and using analytics to create measurable customer-focused programs
• Experience in marketing, advertising, and media experience including digital
• Experience Leading Others in a cross-functional environment
• Experience working with Key Stakeholders
• Experience managing multiple projects at the same time; Experience operating in a highly regulated environment and industry

Preferred Qualifications:

If you have the following characteristics, it would