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Associate Director, Communications Design, Healix - United States

Mediabrands
New York City, United Statesfull_timeVerifiedPosted 12 Feb 2024
💰 $120,000/yr($95,000/yr$120,000/yr)

About the role

Business Overview 

We understand what makes people human and how they interact with their environment... and it's more than their demographic, their condition, or their profession. With over $17 Billion in marketplace clout, and part of the IPG Mediabrands family, Healix is an innovative global healthcare media agency with unparalleled buying power, preferred rates, and a proven track record for success. We’re a company filled with creative thinkers who are experts in healthcare, and who examine issues, brainstorm solutions, and recommend media engagement strategies based on insights that others often don’t see. 

Position Summary

As Associate Director, Communications Design you are the orchestrator of the Communications Plan, and all its detail. Working with the Director, Communications Design, you oversee the translation of the idea approach into the detailed communications architecture and connected plan, the brand will take to market, tied to culture. Your role is to curate every detail to create powerful experiences for your client’s brands in market, aligned to the strategy and idea leaning into your knowledge of how communications work in today’s dynamic landscape.

As the Associate Director, Communications Design, you will help to manage the delivery of next generation plans. You will work with the Specialty Business Units, and creative partners to design the right tactics for the idea. You will work with strategic audience experts on the right high value audiences to meet the brief. You will work with growth analytics to guide the appropriate high-level communications goals required to deliver the business outcomes. You will work with partnerships to identify and vet the short-list of the right channels and partners for the task, you help to make the strategic direction and idea a reality.

Responsibilities

· Oversees the development of the detailed communications plan to power the idea

· In conjunction with Director, Communications Design present the Connections Design holistic approach to the relevant stakeholders

· Manage the outputs of day-to-day requirements and workflow of the client as it relates to Communications Design

· Present client education program around Communications Design relevant marketplace trends.

· Oversee the management and training of design team in communications planning fundamentals

· Spearhead the best practice application of planning approach including key tools and techniques to surface media and marketing intelligence and insights to produce an impactful, culturally rich communications plan across owned, earned, shared, paid (OESP)

· Write and manage outputs from RFP submissions from the Design discipline, in collaboration with Partnerships leads

· Contribute to client Key Performance Indicator (KPI) delivery and to Specialty Business Units (SBU) growth and client profitability

· Contribute to new business as required

 

Required Skills & Experience

· Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)

· Ability to delegate and oversee direct reports

· Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors

· Excellent written, verbal communication and presentation skills

· Strong time-management and organizational skills

· Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

· Initiative does not require candidates to have a college degree

 

Desired Skills & Experience

· 6+ years relevant experience with 3+ years managing or developing staff

· Category or audience experience as relevant per assignment

· Proven problem-solving ability

· Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you

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