Small Business Brand Affinity Program Specialist

SB BRAND AFFINITY PROGRAM SPEC   We are looking for a proactive and detail-oriented SB Brand Affinity Program Specialist to support the daily operations, reporting, and technology management of our Brand Affinity initiatives. This role will work closely with internal teams, suppliers, and customers to ensure smooth execution of program activities, accurate reporting, and ongoing compliance. The ideal candidate is organized, tech-savvy, and comfortable working cross-functionally in a fast-paced environment. The suite of Brand Affinity programs includes, but is not limited to:

• Comerica CoWorkSpaces® (coworking office space)
• Comerica ShredSite® (document shredding service)
• Comerica SmallBizCo-op® (offering value-add benefits for small business customers)

Position Responsibilities:
Program Operations & Customer Support

• Manage daily operations of CoWorkSpaces® reservations in collaboration with Retail Banking Center staff.
• Serve as the primary liaison for DocuSign registration, guiding customers through the onboarding process.
• Draft and distribute internal communications to key stakeholders as needed.
• Manage advertising placements for radio and banking center digital screens with minimal supervision. 

Reporting & Analytics

• Compile and analyze monthly, quarterly, and semi-annual performance metrics for Affinity Programs, including site operations, customer feedback, campaign performance, and asset distribution.
• Provide actionable recommendations to improve program operations based on data insights.
• Oversee annual 1099-MISC reporting, including coordination with the Tax department and customer notifications.
• Translate customer experience (CX) data and research into insights for the Operations team and future roadmap planning. 

Team & Vendor Coordinator

• Participate in cross-functional team meetings and document key decisions, lessons learned, and insights.
• Track and manage supplier invoices and ensure compliance with agreed-upon terms.
• Support event planning and promotional activities in collaboration with the Project Manager. 

Technology & System Management

• Maintain and update program-related systems including scheduling tools, DocuSign, CRM, and others.
• Collaborate with Technology teams to integrate brand components into digital platforms.
  Monitor and coordinate resolution of system outages and implement contingency plans as needed. 

Risk & Compliance Oversight

• Support ongoing program governance and ensure compliance with internal policies and external regulations.
• Conduct annual reviews of program agreements and terms & conditions.
• Maintain organized documentation and program assets in repositories such as SharePoint and Digital Asset Management (DAM) systems.