Senior Product Manager (CMS & Content Services)

Company Description

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

Job Description

The Senior Product Manager, CMS & Content Services serves as the Product Owner for newsroom publishing and content distribution across CNBC, MSNOW, and E! News.

You’ll lead the strategy, roadmap, and delivery of tools that power editorial creation, efficient workflows, and the packaging and syndication of content to internal properties and external partners. Acting as the voice of the newsroom and distribution stakeholders, you’ll translate business priorities into a clear product plan that improves speed to publish, partner delivery quality, and overall editorial effectiveness. You’ll collaborate closely with Product, Design, Engineering, Editorial, Audience/Growth, Business Development, and Legal to ensure our publishing and distribution ecosystem scales with our brands.

Key Responsibilities

• Own the product roadmap for CMS and content distribution/syndication, balancing immediate newsroom needs with long-term platform goals.
• Engage directly with editorial and distribution stakeholders to gather feedback, prioritize features, and ensure tools reflect real newsroom and partner use cases.
• Define packaging and governance for distribution (what we send, to whom, when, and how it’s represented), including policies for branding, attribution, embargoes, and usage guidelines.
• Manage the partner lifecycle in collaboration with BD/Legal—evaluate opportunities, set expectations, guide onboarding/offboarding, and ensure obligations are met.
• Drive change management and release readiness for publishing and distribution updates; coordinate training, comms, and smooth adoption across teams.
• Champion editorial and partner experience—reduce friction in workflows, improve reliability of outbound content, and enhance downstream findability and presentation.
• Establish and track success metrics for publishing and distribution (e.g., time-to-publish, delivery success rate, partner satisfaction, referral impact, content reach).
• Collaborate with Audience/Growth & Analytics to ensure tools support SEO, performance measurement, and insights that inform roadmap decisions.
• Maintain a clear catalog of distribution endpoints and partnerships (internal products, apps, sites; external partners), ensuring ownership and documentation are up to date. 
• Foster continuous improvement via user feedback loops, best-practice playbooks, and training materials for editors and partner-facing teams.
• Contribute to the multi-brand vision for unified content management, distribution, and syndication across Versant News Group.

Qualifications

Required

• 5+ years as a Product Owner/Manager in digital publishing, media, or content operations.
• Deep understanding of newsroom workflows and the end-to-end publishing lifecycle.
• Experience prioritizing roadmaps that serve both editorial users and distribution/partner outcomes.
• Strong cross-functional communicator with a track record of aligning Editorial, Product, Design, Engineering, and Business stakeholders.
• Proven ability to deliver user-centric improvements that drive measurable efficiency, reach, or satisfaction.
• Excellent organization and prioritization skills in a fast-moving, multi-brand environment.

Preferred

• Experience overseeing content syndication or distribution partnerships (news, entertainment, or sports).
• Familiarity with audience growth, SEO, and content performance KPIs.
• Comfort working with SLAs, partner requirements, and basic contract terms in partnership with Business Development and Legal.
• Exposure to agile product practices and iterative releases.
• Passion for journalism, storytelling, and enabling newsroom innovation.

Why Join Us

Help shape how Versant News Group creates, packages, and deli