Business Development Manager

Media help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.

Kantar Media is a wholly owned but operationally independent part of the Kantar Group.

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Job Details

Kantar Media, TechEdge

Business Development Manager

New York, NY

About Us
In 2017, Kantar Media fully acquired TechEdge, enhancing its capabilities in digital and data-driven marketing insights.

TechEdge: is a global software house operating out of the UK, Denmark, Spain, Poland, Singapore and Miami, specializing in products for the media industry. The company was founded in 2000 and has expanded rapidly to become the largest respondent level media software house in the industry today. We have a footprint in over 70 markets across the US, Latin America, Europe, the Middle East, Africa and Asia Pacific.

TechEdge software is used by broadcasters, operators, media agencies and advertisers for detailed analysis and documentation of effect and consumption patterns, as well as verification of advertising spend across flow TV, Addressable, online, etc. Our client base exists of global brands such as Viacom, Discovery, Disney, Warner, SKY, Comcast, Eurosport, comScore, BBC, Procter & Gamble, PepsiCo and Expedia, among others.

Kantar Media: As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

Working with panel and first-party data in over 80 countries, we have the world’s fastest growing cross-media measurement footprint, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners.

Job Details   

Key position in TechEdge’s future growth strategy. Part of defining and delivering on the future road map for growth in the North America.

Though the role comes with no direct people management it comes with a significant amount of responsibility and collaboration, both in terms of positing TechEdge in the North American media industry, but also being a key part of defining, and executing on new growth areas in the North American market.

Tasks & Responsibilities    

• Working with the largest Advertisers, Data providers (Linear and digital), Broadcasters, Media Owners & Platforms, and Agencies in the region.
• Working directly with directors and C-level positions with the clients.
• You will report directly to the Global Business Development Director in TechEdge.
• BD will be responsible for all potential USA re-selling partnerships.
• Developing and managing the largest North American accounts
• Keep senior management informed with detailed and accurate reports or presentations.  

Your profile and key skills we are looking for    

• At least 3-5 years of experience from the media industry, preferably in sales, agency, or media company/platform management functions with a firm grasp of measurement solutions.
• Experience with audience measurement tools like AdvantEdge, Npower, NMI, Lake5, Instar Analytics, or other proprietary and third-party media analytics tool is a plus.
• Established and trusted relationships with agencies and media companies/platforms are critical
• Track record of cross-functional collaboration to drive results, especially being able to influence stakeholders.
• Lead quantitative analysis of demand, including opportunity sizing of existing channels and emerging sources
• A background from a global organization is a plus
• Strong profile, with a commercial mind
• Great communicator, both verbally and in writing
• Travel activity 30-40 days within USA primarily.
• Do’er mentality
• Works independently, but enjoy being part of a team
• Technical abilities are a plus

Our offer   

We provide a highly competitive benefits package!

• Medical plans with comprehensive, affordable coverage for a range of health services
• 25 days vacations paid in full

The salary range for this role is $130,000 – $15